Marketing exists on a spectrum from Relationship to Traffic. It's important to know where you fall on that line and choose strategies that are the best fit for your business model AND how you're wired.Learn more about relationship focused marketing and the difference between Awareness, Engagement, and Sales projects with today's guest, Michelle Warner.Learn more about Michelle, including her program Networking that Pays,  at https://www.themichellewarner.com/ Connect with Allegra on LinkedIn or send a direct note here.Podcast Cover Art: Catherine FergusonSound Mixing support: Cameron SteinTheme Song - I Am a Tiger by Buttercup