What the hell will you do when marketing stops working or when you're no longer the flavor of the moment? Build your damn brand online. If you're in radio, TV, sales, chiropractic... name it, you need to build a brand around YOU. John Jay & Rich have done this incredibly well as radio hosts. Why? Because the flavors in radio may change, but when the iHeart flavor changes to the new guys, John Jay & Rich have the BRAND equity to self-sustain without the big media company behind them. Pay attention broadcasters, own your brand, don't let your company own it. Episode 5