Why do you need to form strategic partnerships as you are growing your brand? Because those relationships are critical to your long-term growth. Being aligned with business practices and customer experience are important. You don't want to align your business with a business whose core values are vastly different than yours. For us, VaynerMedia is perfectly aligned and makes sense. Don't ever sell out your values. If the business that you are considering aligning with doesn't fit your values without editing them to fit their model, find a new partner. Last week, my operations Ninja, Brandon, and I sat down with the VaynerMedia Platform Partnership team to talk about the working relationship between Ad Zombies and SMB's as well as how Ad Zombies aligns with agencies like VaynerMedia to support their team and business growth. Having some face time with their team was great.