I had the opportunity to sit down with a man I respect in the marketing business, Brian Meert, CEO of AdvertiseMint. This guy knows the landscape of the digital world and his book, The Complete Guide To Facebook Advertising, is a living, breathing, ever-changing tool for marketers. This is a must read if you're trying to figure it all out. AdvertiseMint: https://www.advertisemint.com/ Grab The Book Here: https://www.amazon.com/Complete-Guide-Facebook-Advertising/dp/0999308408/ref=sr_1_1?ie=UTF8&qid=1509568998&sr=8-1&keywords=the+complete+guide+to+facebook+advertising