Dare to Launch

Most people think you have to be the face of your business to really make it big. But Johannes Waldow has done the exact opposite…

And he's not just built ONE big business…

He's built SEVEN, 7-figure businesses – in seven different niches – all without stepping in front of the camera or being "the expert."

And he did it before AI was even a thing.

In this week's episode of Dare to Launch, Johannes breaks down how he thinks about building these businesses, including:

• The keys to building a business – without being the face of it

• The moment Johannes realized he could "create his own expert"... and why it worked

• The two business models he finds most effective for scaling

• How adding launches into his business grew it from six to seven figures – practically overnight

• Johannes advice for people who want to launch… but don't know where to start

• The high level strategies that he uses to build seven figure businesses in niches like speed reading, piano playing, real estate, and eyesight healing

• The questions he asks before starting a new business (or working with someone new)

If you want to build a big business – but don't want to be front and center – this episode is for you…

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On the face of it, Mel Abraham was doing everything right…

Business was great…

He was flying all over the country…

Money rolling in…

But then his 5-year-old son handed him a drawing…

… and Mel realized he was screwing up the one thing that actually mattered.

As entrepreneurs, we're quick to measure our wealth in dollars.

But money alone can't give you freedom. So in this episode, we sat down with Mel to talk about what actually does.

We get into how you can create true freedom… so your life feels full, rich, and rewarding, including:

• The difference between earning money vs. making money

• Why the ideas of "passive" income is a myth

• What financial freedom actually looks like (Mel gives one of the best definitions I've heard)

• Why striving for work/life balance is keeping you stuck in mediocrity (and what to aim for instead)

• A better way you can measure your wealth (it's not dollars)

• The FIVE income types every entrepreneur should know

… and more.

Mel's story is inspiring… and I don't say that lightly.

Ponzi schemes… surviving cancer – Mel's had what he calls a "million dollar education"... and he's sharing his hard-won wisdom.

This episode could change how you feel about money, freedom, and what really matters.

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Abundance is one thing… but tapping into your authentic abundance is something else.

Maybe you've felt the difference – you meet someone who seems to have it all… but something feels "off"?

They don't feel aligned… or truly happy.

It's like they're wearing a version of success that doesn't quite fit.

This is the abundance trap no one warns you about.

You can have a driveway full of Ferraris and a fat bank account. But if it doesn't feel good when the lights go off, that's not real abundance.

In this clip from Dare to Launch, Chris and I chat to Michael Maidens about how to unlock your authentic abundance – the kind that feels as good on the inside as it looks on the outside.

In other words – you can have what you want… and feel great about it too.

We also get into:

• How to tell if you're chasing the wrong type of success

• What to do if something feels "off"

• Why you can't experience real abundance without authenticity

• A simple reframe that eliminates imposter syndrome (without needing to "fix" yourself)

… and more.

It's easy to feel you have to be something that you're not to succeed in this business. But as you'll see, experiencing true abundance isn't about changing who you are…

… it's about letting more of the real you come through.

Here's how to unlock your authentic abundance.

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new CTAs

Strategies and tactics often get the spotlight. But if most successful entrepreneurs were honest about what really moved the needle for them, it probably wouldn't be a 5-step plan…

… it would be a community.

"You become the average of the five people you spend the most time with" has become a bit of a cliche. But you only have to spend five minutes in a "wrong" room to realize how true it is.

In this clip from Dare to Launch, we're talking all things community with Michael Walker… including why it might not be the exciting, shiny thing you're looking for…

… but it might be the one thing you really need.

You'll also hear:

• Why the right room might be a better cure for imposter syndrome than a mindset hack

• How to tell if you're in the wrong community (and how to find the right one)

• The weird "Fractal" effect community can have on you… and your customers

… and more.

Some of the biggest shifts I've had in my business – and we're talking 10X shifts – have come from being in the right room… with the right people.

That's why your next breakthrough might not come from what you learn… but where you learn it.

This clip will help you find the right room for you.

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Every Launch Masterclass (my big annual launch) Dan and I do a live Q&A.

No scripts or fancy slides – just me and Dan riffing off each other, answering the questions that matter. And even though the 2025 Launch Masterclass has come and gone…

I'm sharing some of the best questions – and answers – in this week's episode of Dare to Launch.

So if you've ever thought…

"I have an idea for an offer… but I don't have an audience or an email list. What should I do?"

"I'm an introvert, what's the best way for me to launch?"

"I'm worried only a few people will buy my offer…"

"How can I make sure my marketing really connects with my audience?"

"I hate going on camera… can I launch without using videos or going LIVE?"

Check out this week's special episode of Dare to Launch…

… and we'll give you the answers.