Before introducing a new product feature, it’s essential to first understand the problem you&apos;re trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.Key Takeaways:<ul><li>00:44 – The original product design plan and what changed along the way</li><li>02:31 – The difference between specifying the outcome and diagnosing the actual problem</li><li>06:27 – The design meeting where the team got to the root of the problem</li><li>08:32 – Why executive involvement early in the process adds value</li><li>13:39 – Pivoting on an original idea while maintaining the original appetite</li><li>16:04 – Creativity often comes when you&apos;ve hit a roadblock</li><li>20:07 – The power of Power Through New </li></ul> Links and Resources:<a href='https://www.hey.com/'>30-day free trial of HEY</a><a href='https://37signals.com/books'>Books by 37signals</a><a href='https://basecamp.com/pricing'>Sign up for a 30-day free trial at Basecamp.com</a><a href='https://www.hey.com/world/'>HEY World | HEY</a><a href='https://www.rework.fm/'>The REWORK podcast</a><a href='https://www.youtube.com/@37signals/podcasts'>The Rework Podcast on YouTube</a><a href='https://dev.37signals.com/'>The 37signals Dev Blog</a><a href='https://www.youtube.com/c/basecamp/featured'>37signals on YouTube</a><a href='https://twitter.com/37signals'>@37signals on X</a>

<description>&lt;p&gt;Before introducing a new product feature, it’s essential to first understand the problem you&amp;apos;re trying to fix. In this episode of &lt;em&gt;The REWORK Podcast&lt;/em&gt;, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Key Takeaways:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:44 – The original product design plan and what changed along the way&lt;/li&gt;&lt;li&gt;02:31 – The difference between specifying the outcome and diagnosing the actual problem&lt;/li&gt;&lt;li&gt;06:27 – The design meeting where the team got to the root of the problem&lt;/li&gt;&lt;li&gt;08:32 – Why executive involvement early in the process adds value&lt;/li&gt;&lt;li&gt;13:39 – Pivoting on an original idea while maintaining the original appetite&lt;/li&gt;&lt;li&gt;16:04 – Creativity often comes when you&amp;apos;ve hit a roadblock&lt;/li&gt;&lt;li&gt;20:07 – The power of Power Through New &lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Links and Resources:&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.hey.com/'&gt;30-day free trial of HEY&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://37signals.com/books'&gt;Books by 37signals&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://basecamp.com/pricing'&gt;Sign up for a 30-day free trial at Basecamp.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.hey.com/world/'&gt;HEY World | HEY&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.rework.fm/'&gt;The REWORK podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.youtube.com/@37signals/podcasts'&gt;The Rework Podcast on YouTube&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://dev.37signals.com/'&gt;The 37signals Dev Blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.youtube.com/c/basecamp/featured'&gt;37signals on YouTube&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://twitter.com/37signals'&gt;@37signals on X&lt;/a&gt;&lt;/p&gt;</description>

Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.Key Takeaways:00:44 – The original product design plan and what changed along the way02:31 – The difference between specifying the outco...

REWORK

A Product Pivot

A Product Pivot

Description