How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks. Key Takeaways 00:11 – The pricing experiments over the years10:48 – Why 37signals avoids enterprise deals18:05 – How Basecamp’s pricing ...

REWORK

37signals

Picking Pricing

DEC 3, 202535 MIN
REWORK

Picking Pricing

DEC 3, 202535 MIN

Description

How do you land on the right price for a product? This week, 37signals co-founders Jason Fried and David Heinemeier Hansson pull back the curtain on the pricing choices they’ve made over the years, including the options the public never saw. They talk about why chasing giant enterprise deals isn’t for them, and why simple, steady pricing beats clever tricks.

Key Takeaways

  • 00:11 – The pricing experiments over the years
  • 10:48 – Why 37signals avoids enterprise deals
  • 18:05 – How Basecamp’s pricing style differs from HEY’s
  • 25:12 – Avoiding gimmicks and overthinking
  • 31:03 – Fizzy’s pricing model

Links and Resources