Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing. Key Takeaways:<ul><li>00:37 - A single open-ended question can reveal a wealth of valuable insights</li><li>05:51 - Listen for the language customers use in their feedback for possible marketing opportunities</li><li>08:42 - Form questions and answer fields that allow customers to use their own words to express what they think</li><li>14:18 - Focus on organic feedback rather than quantitative metrics</li></ul> Links and Resources:<a href='https://basecamp.com/customers'>Customer feedback on basecamp.com</a><a href='https://37signals.com/books'>Books by 37signals</a><a href='https://basecamp.com/pricing'>Sign up for a 30-day free trial at Basecamp.com</a><a href='https://www.hey.com/world/'>HEY World | HEY</a><a href='https://www.rework.fm/'>The REWORK podcast</a><a href='https://www.youtube.com/@37signals/podcasts'>The Rework Podcast on YouTube</a><a href='https://dev.37signals.com/'>The 37signals Dev Blog</a><a href='https://www.youtube.com/c/basecamp/featured'>37signals on YouTube</a><a href='https://twitter.com/37signals'>@37signals on X</a>

<description>&lt;p&gt;Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Key Takeaways:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:37 - A single open-ended question can reveal a wealth of valuable insights&lt;/li&gt;&lt;li&gt;05:51 - Listen for the language customers use in their feedback for possible marketing opportunities&lt;/li&gt;&lt;li&gt;08:42 - Form questions and answer fields that allow customers to use their own words to express what they think&lt;/li&gt;&lt;li&gt;14:18 - Focus on organic feedback rather than quantitative metrics&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br/&gt;&lt;b&gt;Links and Resources:&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://basecamp.com/customers'&gt;Customer feedback on basecamp.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://37signals.com/books'&gt;Books by 37signals&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://basecamp.com/pricing'&gt;Sign up for a 30-day free trial at Basecamp.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.hey.com/world/'&gt;HEY World | HEY&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.rework.fm/'&gt;The REWORK podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.youtube.com/@37signals/podcasts'&gt;The Rework Podcast on YouTube&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://dev.37signals.com/'&gt;The 37signals Dev Blog&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://www.youtube.com/c/basecamp/featured'&gt;37signals on YouTube&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href='https://twitter.com/37signals'&gt;@37signals on X&lt;/a&gt;&lt;/p&gt;</description>

Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.Key Takeaways:00:37 - A single open-ended question can reveal a wealth of valuable insights05:51 - Listen for the language customers use in their feedback for ...

REWORK

Question Your Customers

Question Your Customers

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