<description>&lt;p&gt;John Roberson is the CEO of Advent, joins Trip Durham on Conversations on College Athletics, to discuss the importance of telling powerful stories as an asset in intercollegiate athletics programs. Roberson talks about the importance of telling what makes a program unique and important to an audience.&lt;/p&gt;</description>

Conversations on College Athletics

Athletic Director U

John Roberson, CEO of Advent, on the Impact of Telling Stories

MAR 30, 201825 MIN
Conversations on College Athletics

John Roberson, CEO of Advent, on the Impact of Telling Stories

MAR 30, 201825 MIN

Description

John Roberson is the CEO of Advent, joins Trip Durham on Conversations on College Athletics, to discuss the importance of telling powerful stories as an asset in intercollegiate athletics programs. Roberson talks about the importance of telling what makes a program unique and important to an audience.