In this episode of Commerce Party podcast, our hosts Karen and Quentin are joined by longtime friend Joe Smith, Managing Director & Executive Producer at The Buzz Lab. Joe and his team have a remarkable talent for creating strategic, storytelling content that not only builds meaningful brand experiences but also drives results. When it comes to connecting with your audience through original content creation, Joe is your man! Listen in as these friends reminisce on past projects, discuss the power of content, and talk about all things community and culture.