In today’s episode, I sit down with Cindy Eckert, an entrepreneur whose journey redefines what it means to know your worth. From turning down a $900 million offer to ultimately closing a billion-dollar exit, Cindy shares how she separated perceived value from true bottom line. We talk about structuring deals the right way, how she regained her company for $1, and the lessons learned from that process. Cindy also opens up about building a company in women’s health, pushing through skepticism, and shifting from proving yourself to creating real impact that changes lives.