<p>So Shein has bought Everlane and it's freaking people out.</p><br><p>This feels like the right time to throwback to 2019, and my one-on-one with Everlane's founder Michael Preysman.</p><br><p>I found it super interesting to listen back to what he said 7 years ago about why he built the brand, what inspired him, and his hopes for changing the game around sustainability. He ended up selling to LVMH-backed private equity firm L Catterton in 2020, and as such was not involved in the Shein acquisition. But in a yet another plot twist, he's just announced plans to return with a new offering, that he's calling Still Radical. Questions: will anybody buy it? Who else feels let down? Can someone please press pause on sustainable fashion's Twilight Zone/Black Mirror nightmare moment for corporate #sustfash ?!</p><br><p><strong>I'll be back next week with Series 13!</strong></p><br><p>Want more encores in the meantime? Here's the Episode on <a href="https://thewardrobecrisis.com/podcast/2025-ep-261-inside-shein" rel="noopener noreferrer" target="_blank">How Shein Makes Clothes So Cheap.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>