<ol>
<li>US Consumers spent $8.9 billion online on Black Friday, down from the record $9 billion in 2020, the forest ever year-over-year decline for eCommerce sales [<a href="https://www.eseller365.com/adobe-holiday-shopping-data-black-friday-2021/"><u>source</u></a>].</li>
<li>Traffic at retail stores on Black Friday dropped 28.3% compared with 2019 levels [<a href="https://www.cnbc.com/2021/11/27/black-friday-shopping-in-stores-drops-28percent-from-pre-pandemic-levels.html"><u>source</u></a>].</li>
<li>I ran a poll asking whether people shopped at a physical retailer after Thanksgiving and whether people made a purchase online after Thanksgiving. </li>
<li>It was the fifth Black Friday sales for our in-house eCommerce company, DermWarehouse! Go behind the scenes! </li>
<li>$2.9 billion. That’s the total sales of Shopify Merchants on Black Friday. That’s up 21% from 2020 and more than double their sales from 2019 [<a href="https://twitter.com/harleyf"><u>view source</u></a>].</li>
<li>The skin care line my family developed, <a href="https://parkperfection.com/"><u>Park Perfection</u></a>, is ranking in the top five positions on Google for the coveted search query, “Instant Eye Lift.” How'd we accomplish this? </li>
<li>If you own an eCommerce store, it’s important to optimize your product pages. I wrote a blog on <a href="https://www.themediacaptain.com/how-to-optimize-ecommerce-product-pages-for-seo/"><u>how to optimize your eCommerce product page</u></a>.</li>
<li>What differentiates our eCommerce marketing and development versus other agencies? You'll find out in this podcast!</li>
<li>I recorded a podcast on Facebook and Instagram best practices for eCommerce brands [<a href="https://anchor.fm/themediacaptain"><u>listen here</u></a>]. Make sure you check out episode 59! </li>
<li>One of the biggest eCommerce misconceptions of the holiday season is that it’s a great time to acquire new customers.</li>
<li>Did you know that Amazon took 19% of total spend during Black Friday weekend last year? [<a href="https://www.cnbc.com/2021/11/26/black-friday-2021-live-updates-latest-news-sales-and-deals.html"><u>source</u></a>]. They expect to do even more sales in 2021!</li>
</ol>
![<ol>
<li>US Consumers spent $8.9 billion online on Black Friday, down from the record $9 billion in 2020, the forest ever year-over-year decline for eCommerce sales [<a href="https://www.eseller365.com/adobe-holiday-shopping-data-black-friday-2021/"><u>source</u></a>].</li>
<li>Traffic at retail stores on Black Friday dropped 28.3% compared with 2019 levels [<a href="https://www.cnbc.com/2021/11/27/black-friday-shopping-in-stores-drops-28percent-from-pre-pandemic-levels.html"><u>source</u></a>].</li>
<li>I ran a poll asking whether people shopped at a physical retailer after Thanksgiving and whether people made a purchase online after Thanksgiving. </li>
<li>It was the fifth Black Friday sales for our in-house eCommerce company, DermWarehouse! Go behind the scenes! </li>
<li>$2.9 billion. That’s the total sales of Shopify Merchants on Black Friday. That’s up 21% from 2020 and more than double their sales from 2019 [<a href="https://twitter.com/harleyf"><u>view source</u></a>].</li>
<li>The skin care line my family developed, <a href="https://parkperfection.com/"><u>Park Perfection</u></a>, is ranking in the top five positions on Google for the coveted search query, “Instant Eye Lift.” How'd we accomplish this? </li>
<li>If you own an eCommerce store, it’s important to optimize your product pages. I wrote a blog on <a href="https://www.themediacaptain.com/how-to-optimize-ecommerce-product-pages-for-seo/"><u>how to optimize your eCommerce product page</u></a>.</li>
<li>What differentiates our eCommerce marketing and development versus other agencies? You'll find out in this podcast!</li>
<li>I recorded a podcast on Facebook and Instagram best practices for eCommerce brands [<a href="https://anchor.fm/themediacaptain"><u>listen here</u></a>]. Make sure you check out episode 59! </li>
<li>One of the biggest eCommerce misconceptions of the holiday season is that it’s a great time to acquire new customers.</li>
<li>Did you know that Amazon took 19% of total spend during Black Friday weekend last year? [<a href="https://www.cnbc.com/2021/11/26/black-friday-2021-live-updates-latest-news-sales-and-deals.html"><u>source</u></a>]. They expect to do even more sales in 2021!</li>
</ol>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/84/ed/69/84ed690f-f6f3-7494-31e2-687d6af089e7/mza_9685322925219172980.jpg/600x600bb.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
