<p>In this episode, Jason and Stephanie Parks sit down with Will Crall, President of On3 Sports, one of the fastest-growing college sports media brands in the country. <br><br>Will shares how On3 built its empire through passionate fan communities, elite newsbreakers, and a dominant social media strategy, including their acquisition of Rivals from Yahoo in 2025.<br><br>The episode also covers the latest digital marketing trends, agency insights on AI automation, why direct mail is making a comeback, and what Jason and Stephanie are personally excited about right now.<br><br>Whether you're a college sports fan, business owner, or digital marketer, this episode is packed with actionable insights.</p>