<p>Below are the 11 marketing items we cover in episode 58: </p>
<ol>
<li>Google is changing the name of Google My Business to Google Business Profile.</li>
<li>In order to understand SEO, you need to understand what Google likes and dislikes.</li>
<li>Broad Match Keyword Bidding can lower your cost per click and drive higher quality traffic to your site. </li>
<li>If you have low quality content (duplicate and thin content) on your site, this can cause more harm than good. </li>
<li>We do a deep dive into Klaviyo and combining email and text message flows </li>
<li>The best things in life don't have to be the most expensive. Nike's swoosh was created in 1971 for $35. </li>
<li>We discuss our love of SEMRush and where their stock price is as of this recording. </li>
<li>We discuss Park Perfection, the skincare line we acquired and developed and the importance of branding. </li>
<li>Jason reveals his two favorite podcasts (Outside of The Media Captain podcast, of course).</li>
<li>Should you be bidding on your competitors keywords? </li>
<li>Internal linking experiment that worked for someone else that makes complete sense. </li>
</ol>
