<p>Who’s the psychological mastermind behind the restaurant menu boxes and columns? The one who’s taken the glory of Gutenburg and turned the typeface menu into a madcap marketing tool?</p><br><p>Today's guest Michelle Benesch is the third-generation owner of Menu Men Inc. -- a menu design company that’s worked with every type of restaurant you can imagine over the last 53 years.</p><br><p>Support the show by grabbing some merch at: <a href="https://www.weird.work/" rel="noopener noreferrer" target="_blank">weird.work</a></p><br><p>And remember – Weird Work loves you.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Weird Work

Sam Balter & Matthew Brown

"I'm a restaurant menu engineer."

JUN 26, 202526 MIN
Weird Work

"I'm a restaurant menu engineer."

JUN 26, 202526 MIN

Description

<p>Who’s the psychological mastermind behind the restaurant menu boxes and columns? The one who’s taken the glory of Gutenburg and turned the typeface menu into a madcap marketing tool?</p><br><p>Today's guest Michelle Benesch is the third-generation owner of Menu Men Inc. -- a menu design company that’s worked with every type of restaurant you can imagine over the last 53 years.</p><br><p>Support the show by grabbing some merch at: <a href="https://www.weird.work/" rel="noopener noreferrer" target="_blank">weird.work</a></p><br><p>And remember – Weird Work loves you.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>