Beyond the Noise - the PRWeek podcast

PRWeek speaks to Christian May, editor-in-chief City A.M., for the Future of the Media series.Among other things, May discusses what stories work best for City AM and how that has changed; the rise of legal threats against media; print’s return; blurring lines between journalist and influencer; fake AI ‘experts’; whether press releases are getting worse; and the use of video, audio and AI.The journalist also offers advice for anyone working in comms.Stay tuned for more interviews with editors, as part of the Future of the Media, which will be published on the podcast feed over the coming weeks. Hosted on Acast. See acast.com/privacy for more information.

Executive profiling in the social-media age is the topic of this week’s Beyond the Noise podcast, considering the risks and rewards of having a ‘viral’ CEO.In the latest episode of Beyond the Noise, PRWeek deputy news editor Evie Barrett is joined by Katy Bloomfield, managing partner of PR at b2b comms agency Definition, and Jordan Greenaway, founder and chief executive of thought leadership PR agency Profile.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.After dissecting the McDonald’s CEO’s recent viral burger-bite clip, the guests assess the changing landscape of LinkedIn leadership.Bloomfield and Greenaway analyse how to capture a CEO’s genuine voice – even when dealing with someone who’s camera-shy or social media-averse.They also debate whether catering to algorithms is a good idea, and consider how much value social media engagement can actually provide a business.Balancing personal and corporate branding for business leaders is among the other topics discussed. Hosted on Acast. See acast.com/privacy for more information.

What did the Space-Comm Expo conference and exhibition tell us about connecting space and wider business? How does this manifest as tech connectivity in telecoms and why do farmers care about that? What did we learn about the benefits of extreme cold in manufacturing laboratories and why do pharmas care about that? How vulnerable are global logistics to the spoofing of navigation signals? And why is the UK government centralising space strategy in the Department for Science, Innovation and Technology? Join Alice and Jonners as they reflect on the UK space sector’s largest trade event and the “energy, diversity and …sheer scope of what this industry has to offer”. Contributors:Alice Bunn, President of UKspace Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedInUKspace: Overview | LinkedIn Jonathan Daves, The Karman LineJonathan Daves | LinkedIn Subscribe to The Karman LineApple: https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462Spotify: https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQYouTube: https://www.youtube.com/@TheKármánLineUKKey topics covered:Space-Comm Expo, London, March 2026Conference overviewSector integrationInsuranceCustomer utilityGovernment roleFuture outlook Technological advancements· Telecoms· Manufacturing Defence and security· Satellite capabilities· Current threats Hosted on Acast. See acast.com/privacy for more information.

Creative bravery is the topic of PRWeek’s latest podcast.Joining PRWeek UK editor John Harrington this week are Ahalya Moxon, associate creative director at FleishmanHillard, and Shilpa Saul, partner at The Unmistakables.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.The idea for this week’s episode was sparked by comments from Nicola Green, Virgin Media O2’s chief communications and corporate affairs officer, at PRWeek’s Year Ahead Conference in January. Green said her brand’s “biggest fear is becoming undiscoverable”, meaning she’s keen to take “considered risks” that are “brave but not stupid”.Our podcast guests examine some recent and historic campaigns that have arguably crossed the line from ‘brave’ into ‘stupid’ and analyse why they fell down.They look at how campaigns can find that balance to be provocative enough to be remembered without drawing damaging criticism.The duo discuss whether there are times when ‘playing it safe’ is the best approach; whether there are generational differences regarding creativity; and stress the importance of having diverse perspectives when creating campaigns. Saul also argues that people are “losing the art of critical thinking”.Finally, the guests look at how to respond if a campaign receives heavy criticism. Hosted on Acast. See acast.com/privacy for more information.

How is Reach, the publisher of The Mirror and the Daily Express, cracking down on fake AI ‘experts’? PRWeek’s latest podcast takes a look.Our guest on Beyond the Noise this week is David Higgerson, chief content officer at Reach.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.The Mirror and Daily Express publisher last month confirmed it was compiling a directory of trusted PR agencies, and considering blocking emails from domains it doesn’t trust, to stop the rise of fake AI ‘experts’. It followed a series of high-profile incidents reported by Press Gazette in which media titles, some owned by Reach, inadvertently quoted ‘experts’ in articles who were later exposed as fake.Speaking to PRWeek UK editor John Harrington, Higgerson discusses how widespread the problem of fake ‘experts’ being put forward as case studies has become in the age of AI.He talks through what Reach has been doing as part of its crackdown, including how the publisher is using AI itself to tackle the problem, and the importance of strong journalist/PR relationships.Higgerson tells the podcast there is “no danger” of legimate comms professionals being prevented from contacting Reach journalists as part of the actions.Separately, he discusses other recent developments at Reach, whose stable also includes OK! magazine, the Daily Star and a host of regional newspapers. This includes the growth in specialist video roles, how Reach journalists are using AI, and the impact of Google AI summaries on traffic. Hosted on Acast. See acast.com/privacy for more information.