277. Traditional goal-setting often fails because it lacks specificity, measurability, and accountability. To achieve ambitious goals, founders should use the SMART framework (Specific, Measurable, Attainable, Realistic, Timely) to break down goals into actionable steps. A business plan and scorecard are essential tools for tracking progress, maintaining accountability, and ensuring alignment across the team. Goals without accountability are wishes. In business, this leads to missed sales targets and disappointed retailers and customers Here's the part most founders miss: Your biggest dreams only matter when they're connected to clear, strategic, and measurable goals… supported by accountability. Use scorecards to manage your goals. Scorecards: The Most Underrated Accountability Tool One of the most important tools in goal-setting is a scorecard. A scorecard: Breaks goals into tasks Assigns ownership Tracks progress Highlights gaps Drives accountability Keeps everyone aligned Action step: pick one goal, assign an owner, a number, and a weekly checkpoint. What goal are you committing to this quarter? Download the free accompanying guide for this episode at https://retailsolved.com/op/guide25/