279. Understanding the true cost of products is crucial for brand success, enabling accurate pricing, forecasting, and strategic planning. Many brands, however, lack this knowledge, relying on estimates and assumptions, which hinders profitability and scalability. By building a comprehensive cost model, brands can gain control over their finances, optimize margins, and make informed decisions for growth. If you want to extend your runway, maximize profitability, and build a brand that scales sustainably, there's one capability you cannot overlook: You must know the true cost of your products—down to the penny. Managing down to the penny might seem like small details. But small details compounded over thousands—or millions—of units can determine whether your company is profitable or operating at a loss. The Promotion Problem: Where Most Brands Lose Money Did you know? About 25% of a brand's gross sales go toward trade spend. Over 70% of those dollars deliver little or no sustainable lift. You cannot have a profitable business if you do not understand the cost of every promotion. Your brand deserves better than guesswork. This episode gives you the framework to confidently grow and scale your brand. You can get the episodes free guide and todays show notes at: RetailSolved.com/session279