281. Brands must prioritize building a thriving, connected community around their brand to achieve predictable, profitable growth. Traditional customer targeting methods are failing because they oversimplify customers and miss their values and motivations. By nurturing a loyal tribe, brands can gain valuable insights, reduce acquisition costs, and differentiate themselves beyond price. If you want your brand to be unshakable—if you want predictable, profitable growth—then you must internalize one truth: You need to own your customers. They are your most valuable asset. They are the engine behind your sales, your innovation, your brand story, and your runway. When you build a thriving, connected community around your brand—one that you engage, nurture, and celebrate—you transform occasional shoppers into loyal evangelists. Today's episode is about mastering that transformation. You can get the episodes free guide and todays show notes at: RetailSolved.com/session281