Wizard of Ads Monday Morning Memo

What? You don’t see the happy times?But they are right there!Right there inside you.Oh, I see. You have something that is keeping you from seeing and feeling and living the sparkling clear and happy times that are struggling to rise up from the depths of your soul.I see that you are worried.That’s the problem.Worry is the cork that keeps the champagne of happiness from spraying a smile on your face and a sparkle in your eye and joy into your heartIf you will allow me, I will try to do for you what Julius Rosenwald and Thomas Jefferson did for me.Julius Rosenwald was an immensely successful businessman who used his money – all of it – to help people rise above their circumstances and experience the wonders of the world in which they lived.This is what Julius Rosenwald wrote to me 100 years ago:“Early in my business career I learned the folly of worrying about anything. I have always worked as hard as I could, but when a thing went wrong and could not be righted, I dismissed it from my mind.”Friend, when a thing goes wrong and cannot be righted, dismiss it from your mind.An army of people surround us whose only job is to make us fearful and afraid. You must not allow these people to capture your attention.Journalists have been shouting deceptive and inflammatory headlines at us since the days of the American Revolution.But the journalists and podcasters of today have discovered new ways of shouting. Emails and websites and Youtube and cable and streaming services promise, pledge and swear to keep us highly informed and deeply unhappy. They feed our worries like stokers feeding firewood into the boilers of steam trains.They want us to ride on their rails of steel so that they can take us where they want us to go.Don’t ride their train. Jump off of it. Thomas Jefferson did.He said,“I do not take a single newspaper, nor read one a month, and I feel myself infinitely the happier for it.”He went on to say,“Advertisements contain the only truths to be relied on in a newspaper. The man who reads nothing at all is better educated than the man who reads nothing but newspapers.”Thomas Jefferson avoided the news and said he was infinitely the happier for it.You should do it, too.Julius Rosenwald and Thomas Jefferson discovered that Jesus was telling the truth in Matthew chapter six when he said,“Do not worry about tomorrow; for tomorrow will worry about itself. Each day has enough trouble of its own.”Don’t worry.Be happy.Roy H. WilliamsDavid Ackert is making his list and checking it twice — but he’s no Santa Claus. The gifts David brings are powerful insights for professionals who want to grow. David Ackert challenges the long-held belief that success depends on building a massive network of connections. In his view, quantity is a distraction. The thing to do is cultivate a small, curated list of at least 9 not more than 30 “high-value” relationships with people who have the ability to help you reach your goals.Send everyone else a Christmas card.Rotbart goes roving with David Ackert this week, at MondayMorningRadio.com

“Please Do Not Touch the Fence. You’ll Get Zapped. And the Goats Will Laugh at You.”That is the advice the banner gives. Standing behind that banner, and a little to the right, are a group of goats who are clearly encouraging you to touch the fence. You can see it in their eyes and in the smirk at the corners of their little goat mouths.All of that was in the photo that arrived with a text from my friend, Dan, along with this note.“We have a new side-venture that uses goats as a land clearing crew for hire, and recently have set up a mobile cam to keep an eye on them while on the job.”Although I do make up things for a living, I promise I am not making this up.Twenty-three minutes later, I received another text from another friend.“I have a problem. Do you know in ‘Peter Pan’ where Peter loses his shadow. I’ve seem to have lost my shadow. I used to be a very creative person. Somewhere over the last 5 years due to life’s circumstances I seem to have misplaced my creativity. I feel almost certain that I began giving out far more than I was taking in. I lost my wonder and my awe for the world. I’m not learning and growing, and it has caught up with me. If you have any insight or direction, it would be truly helpful. Thanks friend.”I responded, “Is this for real?”My friend said, “Yes, for real.”I said, “You need to have a place to escape. A good fiction book can take you into an alternate reality where you don’t have any obligations, or people who need something from you. Buy a copy of ‘Cryptonomicon’ by Neal Stephenson. You’ll meet a guy named Shaftoe. I’ve known him for more than 20 years.”My friend said, “Thank you. I’ll tell him you said hello.”Both of those texts arrived, “Ping… Ping,” shortly after I posted the second restaurant review I have ever written.Heads Up, friends!Real pizza ovens. Real flames. Real char on the bottom of the crazy-good crust. You’ll never be the same. This pizza is SO GOOD that it’s illegal in 7 states and under investigation in 12 more. So good you’ll walk outside and look up at the stars and howl at the moon like a werewolf.I have reviewed very few things during my 67 years because, frankly, there just aren’t that many things out there that are really remarkable. DeSano Pizzeria Napoletana is remarkable. Not the atmosphere. It’s plain, plain, plain. Nothing special. But the food is MAGNIFICO! (On Slaughter just west of Mopac, in front of Alamo Drafthouse.) And the people who work there are definitely part of the magic. They are excited about what they are doing, and their excitement is contagious.We ordered a spinach salad. Best spinach salad I’ve ever had! I mean that. And big enough for two people. I looked at my wife (We’re having our 50th anniversary next year) and I said, “These people are buying ONLY the very best ingredients. They’s spending their money on the food, not the decor.” (We were both smiling so hard for so long that my face aches.)Order the Verdura pizza. Be aware that it does NOT have marinara sauce. You’ll be throwing rocks at marinara sauce after you’ve eaten the Verdura. It’s really simple: perfect crust, extraordinary cheese, fresh spinach, roasted tomatoes, roasted garlic. HEAVEN.Or you can go old school and get a pizza with red sauce: The San Gennaro has tomato sauce, sausage, peppadew peppers, caramelized onions, garlic, and cheese so good that you’ll slap yourself. The peppadew peppers are the magic.No fountain drinks, but they’ve got big coolers full of bottles and cans of everything you want. Get a big bottle of San Pellegrino and you’ll leave this place with an Italian accent.This pizza is NOT greasy. You will feel fabulous after you eat it.This is NOT a slanted review left by someone who has a connection to that company. I have no connection whatsoever to that company or to any of these people and I owe them absolutely nothing except my gratitude for making pizza the way that God intended.Amen.My goal for November 20th was to wake up twice.It obviously worked out, or you wouldn’t be reading this. I had a very weird heart surgery and the doctor who explained the risks of that surgery to me might as well have said, “Make peace with your God.” But rather than answer 80,000 emails from those of you who will ask for more details, how about I just put it in the rabbit hole for you? Click the image of the goats at the top of this page – the Monday Morning Memo for December 8, 2025 – and you’ll be on page one of the rabbit hole.But the most surprising thing was what happened this morning.Daniel Whittington asked me to be a guest on his podcast. He said he wanted to capture the story of how and why Wizard Academy came into being. There was a moment when my throat got tight and I had to say, “Give me a moment.”I’m not sure when that episode will be released.People complain about the high cost of living. The question I’ve always wanted to ask them is, “Compared to what?”Roy H. Williams

I’ve been studying AI audio so that I can complete a couple of personal projects.The first project is an audiobook containing 18 chapters that span 75 fascinating minutes. Your MondayMorningMemo on December 22nd will contain the following invitation:The tribe encircling the campfire is about to listen to a group of old men tell “The Story of the Long Ago.” You can listen, too, if you like.That invitation will be coming your way on December 22nd.The other project that I will be launching in January or February is an ongoing weekly series called “The Great Writer Series.”My goal is simple: I want to reawaken the world to the power of well-told stories. That’s it. I have no other agenda. I just want people to remember what great writing sounds like.Today I’ve got 3 different samples for you. Each is about 2 minutes long. Click the hyperlinks if you want to hear my people read to you.This first one is an obscure poem by Robert Frost called, “The Bearer of Evil Tidings.”I have asked Amir Amani to read it.The bearer of evil tidings,When he was halfway there,Remembered that evil tidingsWere a dangerous thing to bear.So when he came to the partingWhere one road led to the throneAnd one went off to the mountainsAnd into the wild unknown,He took the one to the mountains.He ran through the Vale of Cashmere,He ran through the rhododendronsTill he came to the land of Pamir.And there in a precipice valleyA girl of his age he metTook him home to her bower,Or he might be running yet.She taught him her tribe’s religion:How ages and ages sinceA princess en route to ChinaTo marry a Persian princeHad been found with child; and her armyHad come to a troubled halt.And though a god was the fatherAnd nobody else at fault,It had seemed discreet to remain thereAnd neither go on nor back.So they stayed and declared a villageThere in the land of the Yak.And the child that came of the princessEstablished a royal line,And his mandates were given heed toBecause he was born divine.And that was why there were peopleOn one Himalayan shelf;And the bearer of evil tidingsDecided to stay there himself.At least he had this in commonWith the race he chose to adopt:They had both of them had their reasonsFor stopping where they had stopped.As for evil tidings,Belshazzar’s overthrow,Why hurry to tell BelshazzarWhat soon enough he would know?Amor Towles will be our second example. He has given us literary wonders like “A Gentleman in Moscow” and “The Lincoln Highway.” This excerpt is from page 302 of his novel, “Table for Two.”Big Bob Bigelow will read it to us.Eve could not pinpoint when her dislike for lists began, but it must have been around the time she was twelve. It was in the basement of St. Mary’s, where she and the rest of the sixth graders were charged with memorizing the Ten Commandments.“Thou shalt not this.” 
“Thou shalt not that.” 
“And thou shalt not the other thing.”Then there was the list painted on the sign at the country club pool to remind the children there would be…“No Running.” 
“No Diving.” 
“No Splashing.”But most important was her mother’s ever-expanding list of what a young lady should not do. Like put her elbows on the table, or speak with her mouth full, or slug her little sister, even when she deserved it.Yep. In Indiana, a young girl had good reason to suspect that lists were the foot soldiers of tyranny crafted for the sole purpose of bridling the unbridled. A quashing, squashing, squelching of the human spirit by means of itemization.This third example is controversial. Tom Robbins passed away earlier this year at the age of 92. People either love or hate his novels. I happen to love them. This excerpt is from “Skinny Legs and All.” Tom Robbins was my brand of crazy.Wild Willie Washington reads for us.This sentence is made of lead. (And a sentence of lead gives a reader an entirely different sensation from one made of magnesium).This sentence is made of yak wool.This sentence is made of sunlight and plums.This sentence is made of ice.This sentence is made from the blood of the poet.This sentence was made in Japan.This sentence glows in the dark.This sentence was born with a caul.This sentence has a crush on Norman Mailer.This sentence is a wino and doesn’t care who knows it.Like many italic sentences, this one has Mafia connections.This sentence is a double Cancer with a Pisces rising.This sentence lost its mind searching for the perfect paragraph.This sentence refuses to be diagrammed.This sentence ran off with an adverb clause.This sentence is 100 percent organic: it will not retain a facsimile of freshness like those sentences of Homer, Shakespeare, and Goethe, which are loaded with preservatives.This sentence leaks.This sentence once spit in a book reviewer’s eye.This sentence can do the funky chicken.This sentence has seen too much and forgotten too little.This sentence is called “Speedoo,” but its real name is Mr. Earl.This sentence may be pregnant.This sentence suffered a split infinitive – and survived.If this sentence has been a snake you would have bitten it.This sentence went to jail with Clifford Irving.This sentence went to Woodstock.And this little sentence went wee-wee-wee all the way home.Roy H. WilliamsSteve Wunker believes that business owners and CEOs who harness AI to transform their companies into super-high-performing organizations are like octopuses. They are functioning with nine brains, eight arms, three hearts. They adapt rapidly and possesses exceptional intelligence. Steve advises companies like Microsoft, Meta, Nike, and the World Bank, on innovation strategy. He sees the decentralized decision-making, lightning-fast problem-solving, and hyper-responsive behavior of the octopus as an ideal model for AI-empowered leadership. As Steve explains to roving reporter Rotbart, winning with AI doesn’t mean squeezing new tools into old systems. It requires leaders to rethink — even rewire — how their organizations operate, so they can swim with the intelligence and adaptability of the octopus. MondayMorningRadio.com!

A society grows great when old people plant trees under whose shade they will never sit.Trees that live long do not grow quickly.It requires patience to grow a tree that will endure.The root word of patience is the Latin verb “pati.” It means “to suffer” or “to endure.”The best time to plant a tree was twenty years ago.The second-best time is today.A person with a purpose is a person on a mission.A person on a mission is a person with a passion.Passion is another strange word. It does not mean what you think it does.The English word “passion” comes directly from the Latin noun “passio” which means “suffering.” If you have “compassion” for someone, it means that you are “suffering with them.” Every Easter we hear about “The Passion of the Christ.”Patience and passion share the same Latin root. Pati is the noun. Passio is the verb. And they both mean suffering.A person with a passion has a vision of the future for which they are willing to suffer.The builder of a brand is the planter of a tree: a visionary missionary.And their principal tool is storytelling.Stories build personalities.Stories build people.Storytelling is world-building.Stories build cultures.Stories build brands that endure.Be careful what you say.A word of affirmation is a spark that can become a flame that will illuminate a person’s path into the future. A word of discord, disdain, or disharmony can quench that vital spark.We carry the power of light and darkness in our tongues.Be careful what you say.You can build a brand with your stories.You can build people, too.Say the right things and you can build a life.You can speak happiness.You can build happiness.Say the right things and you can live happiness.Speak it. Build it.Say it. Live it.Roy H. WilliamsPS “It is true that we are weak and sick and ugly and quarrelsome but if that is all we ever were, we would millenniums ago have disappeared from the face of the earth.”– John SteinbeckEveline Shen is an operating-systems programmer — not for computers, but for people.Eveline helps leaders rewire the limiting patterns that hold them back — including perfectionism, people-pleasing, and self-sacrifice — and replace them with what she calls “courageous” actions. Her clients are primarily organizations advocating for social change, many of whom instinctively view business leaders and entrepreneurs not as partners, but as adversaries. But as Eveline explains to roving reporter Rotbart, everyone wins when they make a more deliberate effort to communicate with, understand, and learn from one another. It’s MondayMorningRadio.comYou can hear Roy read today’s MMMemo by clicking the “listen” link at the top of the page. Or you can hear it wailed by a tribal elder who is teaching the tribe around a campfire. Just click the play bar below. Crazy? Absolutely. – Indy Beagle

It is easy to understand a person who is driven by their passions.Your passions take you to your happy place.I have friends who have a passion for sporting events on television. Others have a passion for gambling, and the paripatetic have a passion for traveling to all the far-flung places on this spinning rock we live upon.People who have a passion for achievement live to make things different.Planning and research puts a candle to the wick of some people. They go without sleep and burn bright throughout the night as they gather, collate, and organize information that will set the future on fire.Your scars are the memories of bitter experiences.The pain is gone, but the benefits of those experiences remain. Your scars help you see danger on the horizon.Your scars are the diplomas of lessons you will never forget.It is good to have scars.But wounds… wounds are different.The pain remains and it triggers you to act in ways that everyone notices but no one understands. Sometimes not even you.I have known men whose only passion was to seduce every woman they encountered. Those men like to believe that they are “in love with falling in love.” But when you have known them long enough you will see a knife wound in their chest that has never healed. Way back in the long ago, they had a wife who began sleeping with another man. And ever since that day, they have been trying to become that man.The pain of a wound is a powerful thing. It shouts, “Never again! Never again! Never again!”I don’t believe that any of those men have ever figured out why they feel driven to become the living embodiment of the imaginary Don Juan, and I have never felt that it was my place to tell them.Every person is formed by their passions, scars, and wounds. Even imaginary people.All of the famous characters in literature were created from their passions, scars, and wounds.Novelists, playwrights, and screenwriters know this. Ad writers do not. This is why most advertising is dull, dead, and untwitching.When an ad writer is guided by the ambitions, demands, and expectations of their clients, you can expect to hear the glorious trumpets of a ringing call to action. “Come! Come now! Give me your money! Hurry! Hurry! I want your money Today! Today! Today! Act now! Don’t delay!”We are not enchanted by these ads.Did it ever occur to you that every successful brand is a character that lives in the mind of the customer?A successful brand is driven by its passions, scars, and wounds.Passion: Why does this brand exist? What is it chasing? What love does it represent?Scars: What does it know? What has it learned? Why can I trust this brand?Wounds: What is this brand trying to erase from the earth?To what does it shout, “Never again! Never again! Never again!”Roy H. Williams