<p>This week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). With 72% of purchases now beginning within retail ecosystems and average U.S. consumers seeing 47 retail media ads daily, it’s clear we’re in a new media era—one driven by data, co-creation, and in-store innovation. </p><br><p>Parbs joins hosts Ryan and Adam to break down how CMX is redefining retail media through partnerships with platforms like Reddit, leveraging interest-based conversations to drive brand advocacy. We also explore the collapsing purchase funnel, the rise of in-store formats like audio and end-cap screens, and the importance of transparency and first-party data in an age of “creepy” personalization. </p><br><p>Listen now to learn why the future of retail media is collaborative, measurable, and surprisingly immersive. </p><br><p>If you enjoyed the episode, please consider giving us a five-star review <a href="https://podcasts.apple.com/us/podcast/floor-9/id1286914458" rel="noopener noreferrer" target="_blank">on Apple Podcast</a>. Follow the Lab <a href="https://www.linkedin.com/company/ipg-media-lab/" rel="noopener noreferrer" target="_blank">on LinkedIn</a> and <a href="https://medium.com/ipg-media-lab" rel="noopener noreferrer" target="_blank">on Medium</a> for our latest insights. Thanks for listening!</p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>