PR is one of those things everyone knows they need and almost no one knows how to get right. Dan sits down with Zach Rosenfield, CEO and President of RMG, the media strategy firm responsible for introducing Dan to guests like Daymond John and Shaquille O'Neal,  to talk about how Zach built his business and, more importantly, how you can find the right PR team before you waste a dime on the wrong one. Learn more about your ad choices. Visit megaphone.fm/adchoices