<description>&lt;p&gt;Alana Parker is the Chief Marketing Officer at the Royal Freemasons'​ Benevolent Institution (RFBI). Alana is an experienced marketing and communications professional with over 20 years' experience, spanning both the for-profit and not-for-profit sectors. In this episode, she shares the insights she's gained working in the aged care sector, how to work with your customers to change their perceptions, and how the aged care sector is dealing with the pandemic.&lt;/p&gt; &lt;p&gt;&amp;nbsp;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Connect with us:&lt;/strong&gt;&lt;/p&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://www.linkedin.com/in/michaelmomsen/"&gt;Michael Momsen on LinkedIn&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;&lt;p&gt;&lt;br/&gt; This show is produced in collaboration with Wavelength Creative. Visit &lt;a href="https://wavelengthcreative.com/?utm_source=show-notes&amp;utm_medium=referral&amp;utm_content=rss-feed-footer"&gt;wavelengthcreative.com&lt;/a&gt; for more information.&lt;/p&gt;</description>

Customer Experience Leaders

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What you can learn about CX from the aged care sector

NOV 23, 202033 MIN
Customer Experience Leaders

What you can learn about CX from the aged care sector

NOV 23, 202033 MIN

Description

Alana Parker is the Chief Marketing Officer at the Royal Freemasons'​ Benevolent Institution (RFBI). Alana is an experienced marketing and communications professional with over 20 years' experience, spanning both the for-profit and not-for-profit sectors. In this episode, she shares the insights she's gained working in the aged care sector, how to work with your customers to change their perceptions, and how the aged care sector is dealing with the pandemic.   Connect with us: Michael Momsen on LinkedIn This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.