The Modern Retail Podcast
The Modern Retail Podcast

The Modern Retail Podcast

Digiday

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Episodes

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The Modern Retail Podcast is a podcast about the retail space, from legacy companies to the buzzy world of DTC startups. Every Thursday, Cale Weissman, editor of Modern Retail, interviews executives about their growth and marketing strategies. And every Saturday Gabi Barkho, senior reporter, sits down with the Modern Retail staff to chat about the latest headlines in the retail world.

Recent Episodes

'It's really about quality over quantity': Pattern Brands' Suze Dowling on the new roll-up brand playbook
APR 4, 2024
'It's really about quality over quantity': Pattern Brands' Suze Dowling on the new roll-up brand playbook
It's been a tough few years for roll-up companies, but Pattern Brands seems to have bucked the trend. The company -- which began as design agency Gin Lane and evolved into a portfolio of DTC brands including Open Spaces, Onsen and Gir -- raised a $25 million Series B in 2022 -- and has been slowly building out its portfolio ever since. While other roll-up players like Thrasio and Win Brands Group have faced major headwinds, Pattern has continued chugging along. Its co-founder and chief business officer Suze Dowling, who joined the Modern Retail Podcast this week, attributes this to the company's focus on its core consumer. "If you're working across seven brands in a portfolio, it is helpful to try and find what is the grounding force," Dowling said. This shopper is internally dubbed "Mia," and all of Pattern's brands -- including towel company Onsen and kitchen accessory maker Gir -- target "those micro-moments of [Mia's] day, and how can we make them just a little bit more special," Dowling said. By having that focus on one type of shopper, Dowling said that Pattern has been able to remain grounded and focused. "I would challenge [the idea that] for some of the Amazon aggregators -- that also had 50 brands, 100 brands -- that they were able to find those same synergies in how they operated," she said. For now, Pattern has been focused on finding the right brands to buy -- as well as finding the best modes for growth. "I'm very excited and kind of gung-ho on trying to make sure we build some mass retail partnerships over the next 12 to 18 months," Dowling said.
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34 MIN
How Sunday is trying to shake up the yard and garden industry
MAR 28, 2024
How Sunday is trying to shake up the yard and garden industry
Sunday wants to be the DTC brand that powers everyone's backyard. The company first launched in 2019 with lawn care products, but has since expanded to pest control and garden products. While it's available in major retailers like Costco, Walmart, Lowe's and Target, Sunday's business is still 75% direct-to-consumer. "To be the outdoor home platform that we want to be, we really need to be able to be across these categories," founder and CEO Coulter Lewis said on the Modern Retail Podcast. He joined and spoke about how the company has grown over the last five years -- as well as what its plans are for the future. One way Sunday is able to keep such a large DTC base is by tailoring its online experience. For example, it has people send in soil samples, which then creates a report on the types of products they need for their outdoor spaces. "We actually now have the largest soil database ever created," Lewis said. And that type of program can't be replicated in a store like Walmart. And even the store experience itself isn't ideal -- especially the garden sections filled with 15-pound sacks of dirt and fertilizer where Sunday is usually sold. "When you walk in that part of the store, you smell it from 20 feet away -- it is legacy brands, legacy branding and incredibly confusing and intimidating." With this, Sunday is trying to have its customers opt for a newer brand that looks different than the previous industry leaders. And, have them purchase differently than before. While the company has been growing every year, it still has ambitions to reach new heights. "We're still brand new," Lewis said. "Our category, there's been nothing new in half a century -- fifty years of the same. And so, we're growing every year, expanding quickly." Get more from Modern Retail with the daily newsletter, sent out each weekday morning. Visit modernretail.co/newsletters to sign up. 
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31 MIN