In today's episode, I speak to Krish Himmatramka, the founder of Do Amore, a direct-to-consumer startup that sells engagement rings with conflict-free diamonds. Each ring also funds water projects, which can be traced using GPS coordinates and photos that prove there's an actual impact.EPISODE HIGHLIGHTS[01:05] Krish's Journey[03:47] How the Water Project Happened[07:50] Approaching Do Amore with Traceability[11:56] Verifying source and responsibility of Diamonds/Gold[15:01] Outsourcing Lab Created Diamonds[16:14] Future for mined Diamonds[17:26] The Journey of a Diamond[22:07] Blockchain Tracking[25:17] Hardest lesson building the company[29:49] Acquiring first customers[32:15] Current playbook[34:52] Marketing and growth channels on Organic SEO[36:16] The Future of Do Amore[38:20] Way to change big companies[29:49] Acquiring first customers[32:15] Current playbook[34:52] Marketing and growth channels on Organic SEOKEY LESSONS & QUOTES"The hardest thing I learned is that social impact can only take you so far. To really succeed, you have to go beyond it." [25:23]"When you have so much passion for something, It's very easy to only care about that. But the thing is most of your consumers might not." [26:41]“We got our very first customers by doing things that we didn’t expect to scale” [30:49]“My biggest lesson from starting as a company that had to be profitable was knowing that to really make the mission work, the economics of scale had to work.” [34:09]Never miss an episodeSupport the showSupport the show