Manchester United captain Bruno Fernandes reveals what happened the night his agent called with the news that United wanted him, how the club is rebuilding its winning culture, what great management and leadership actually looks like, and what really happened with the Roy Keane criticism . Bruno Fernandes is the captain of Manchester United and one of the most driven midfielders of his generation. Since joining in 2020, he has scored 108 goals in 328 appearances, won the Sir Matt Busby Player of the Year award a record 5 times, and equalled the Premier League's all-time single-season assist record with 20 assists this season.He explains: ◼ How his father's parenting style shaped him into the player and person he is today◼ How growing up playing against boys five years older than him made him fearless◼ What he said to Harry Maguire the moment he was handed the captain's armband◼ Why taking risks is one of the most important things he does on a pitch◼ Why he turned down a reported £200 million offer to leave Manchester United00:00 Intro02:09 How Bruno Learned His Winning Mentality From His Father05:23 Why Bruno Was Already Different at 5 Years Old08:16 How Francesco Guidolin Helped Shape Bruno’s Career11:40 What Bruno Really Dreamed About at 1812:06 Why Tottenham Nearly Signed Bruno13:45 The Moment Bruno Found Out Manchester United Wanted Him21:51 How Football Culture Has Changed Inside the Game32:14 Social Media and Footballers' Interactions35:12 Why Bruno Believes Every Manager Deserves Backing36:51 What Actually Makes a Great Football Manager37:30 How Bruno Treats Players39:32 What Happens Inside the Dressing Room During Bad Runs42:43 The Key Change Michael Brought to Manchester United47:59 Why Bruno Thinks Taking Risks Is Essential54:06 Ads54:37 The Position Bruno Loves Playing Most58:35 Bruno Never Seems to Get Tired1:00:08 What Being Manchester United Captain Really Means to Bruno1:03:20 Why This Season Feels Different for Bruno1:05:16 Bruno Responds to Roy Keane’s Criticism1:10:09 The Emotional Voicemails Bruno Received From Teammates1:14:07 Why Being Human Matters More Than Football to Bruno1:17:56 Ads1:18:32 Why Bruno Rejected Huge Offers to Leave Manchester United1:22:09 The Importance of Family For Bruno1:30:06 What Must Change for United to Compete for Titles Again1:31:19 Bruno’s Definition of Success Five Years From NowFollow Bruno:Instagram - https://link.thediaryofaceo.com/Bh3r8R7X - https://link.thediaryofaceo.com/GGhEBj3 Facebook - https://link.thediaryofaceo.com/4IPRmSUThe Diary Of A CEO:◼ Join DOAC circle here - https://doaccircle.com/ ◼ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼ The Diary Of A CEO Conversation Cards: https://linkly.link/2io2A ◼ Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors:LinkedIn Marketing - https://www.linkedin.com/DIARY  Bon Charge: https://boncharge.com/DOAC for 20% offVanta - https://vanta.com/steven