<p>Some leaders teach tactics. Others teach systems; Cheryl Crumb teaches transformation.</p><p>In this episode of the No Limits Selling Podcast, Umar Hameed speaks with Cheryl Crumb, global coach, trainer, consultant, and creator of the “Courage in Action” methodology. </p><p>For nearly three decades, Cheryl has helped leadership teams across 19 countries build customer-centric cultures, retain top talent, reduce waste and cycle time, and increase employee engagement through empowered leadership rather than obedience.</p><p>Her approach is clear:<br>• Satisfaction does not create loyalty<br>• Obedience kills initiative<br>• Hierarchy blocks proactivity<br>• Real listening means hearing what isn’t said</p><p>Cheryl shares why empowered employees outperform compliant ones, how culture becomes a competitive advantage, and why true loyalty is built on trust × skills × intent. </p><p>She explains how self-esteem and personal responsibility drive performance and why leaders must influence rather than control.</p><p>Cheryl’s work has received global recognition, including Celestica’s High-Performance Organization Partner of the Year Award for her worldwide “Customer First” program. </p><p>She is also co-author of the Amazon #1 Best Seller, <em>Cultural Revolution</em>.</p><p>If you want to build a high-performance team, lead meaningful change, and create customer loyalty that your competitors can’t copy, this episode shows exactly how.</p>

No Limits Selling

Umar Hameed

How to Build a Customer-Centric Culture and Reduce Cycle Time with Empowered Leadership

NOV 20, 202533 MIN
No Limits Selling

How to Build a Customer-Centric Culture and Reduce Cycle Time with Empowered Leadership

NOV 20, 202533 MIN

Description

<p>Some leaders teach tactics. Others teach systems; Cheryl Crumb teaches transformation.</p><p>In this episode of the No Limits Selling Podcast, Umar Hameed speaks with Cheryl Crumb, global coach, trainer, consultant, and creator of the “Courage in Action” methodology. </p><p>For nearly three decades, Cheryl has helped leadership teams across 19 countries build customer-centric cultures, retain top talent, reduce waste and cycle time, and increase employee engagement through empowered leadership rather than obedience.</p><p>Her approach is clear:<br>• Satisfaction does not create loyalty<br>• Obedience kills initiative<br>• Hierarchy blocks proactivity<br>• Real listening means hearing what isn’t said</p><p>Cheryl shares why empowered employees outperform compliant ones, how culture becomes a competitive advantage, and why true loyalty is built on trust × skills × intent. </p><p>She explains how self-esteem and personal responsibility drive performance and why leaders must influence rather than control.</p><p>Cheryl’s work has received global recognition, including Celestica’s High-Performance Organization Partner of the Year Award for her worldwide “Customer First” program. </p><p>She is also co-author of the Amazon #1 Best Seller, <em>Cultural Revolution</em>.</p><p>If you want to build a high-performance team, lead meaningful change, and create customer loyalty that your competitors can’t copy, this episode shows exactly how.</p>