Episode 002 - Monaco Yacht Show 2017 and Creating €1000s Worth of Digital Content with a €0 Budget

OCT 25, 201718 MIN
This Is 209: Building a Luxury Fashion Start-Up

Episode 002 - Monaco Yacht Show 2017 and Creating €1000s Worth of Digital Content with a €0 Budget

OCT 25, 201718 MIN

Description

We head to the prestigious 2017 Monaco Yacht Show to get an inside look at the uber-glamorous life of the yachting world and to better understand our customer base, as well as to get some exclusive content for our social media channels. We head to the show not knowing what to expect but leave with €1000s worth of professional digital content, having had a €0 budget for content production. On today's episode of 'This is 209' we tell you about our experience at MYS 2017 as well as how we were able to obtain such amazing content and what we did to transform it into a digital experience for our followers reflective of our brand and marketing.