Raise Your Visibility Online

Think you don't have time for YouTube? Think again.Jerry Potter, host of Done By Lunch Entrepreneurs, joins me to reveal how established business owners can build a thriving YouTube channel in just 90 minutes per week—and start getting clients within weeks, not years.In this episode, Jerry shares: ✓ Why YouTube is a "high leverage asset" that works for you 24/7 ✓ The Magnetic 8: How to train the algorithm in your first 8 videos ✓ Why Jerry got his first client after just 11 days and 17 subscribers ✓ The psychology of video that makes strangers trust you instantly ✓ How to stop perfectionism from killing your channel before it starts ✓ Why editing shouldn't take more than 15 minutes per video ✓ The entrepreneur path vs. creator path (and which one actually makes money faster)Real Results:Jerry went from 1,100 views in 4 months to 100,000 in his first yearStarted a NEW channel this summer and got 65% of views from YouTube recommendations in just 3 weeksMy own channel: Generated over £100,000 in client work with just 20,000 subscribersKey Timestamps: 0:00 - Introduction 2:00 - What are High Leverage Assets? 4:00 - Jerry's YouTube journey (and why "it's too late" is a myth) 6:00 - Why the best teams have the most conflict 11:00 - The Magnetic 8 strategy explained 16:00 - Should you put your podcast on YouTube? 19:00 - The YT90 system: 90 minutes a week 23:00 - Creating a repeatable, unique premise 26:00 - Why editing shouldn't be your focus 31:00 - The entrepreneur path vs. creator path 34:00 - Who's actually watching YouTube (hint: everyone)This is for you if:You're a consultant, coach, or service provider who wants more authorityYou're tired of scrambling for leads on other platformsYou want a marketing channel that compounds over timeYou've been putting off YouTube because you "don't have time"Get Jerry's Free YT90 Roadmap: YT90roadmap.com Follow Jerry: Done By Lunch Entrepreneurs podcast and YouTube channelWant help growing YOUR visibility on LinkedIn? Check out my free resources at https://www.louisebrogan.com/resources💼 Work with me: www.louisebrogan.com/mastermind#YouTube #YouTubeForBusiness #ContentMarketing #DigitalMarketing #Entrepreneurship #BusinessGrowth #LinkedInExpert #VideoMarketing #JerryPotter #DoneByLunchLove the podcast? Subscribe and leave a review—it helps other business owners find these strategies!

As we gear up for the new year, it's the perfect time to reflect on our goals and set a clear path for success in 2026. In this episode, I share how critical thinking and personal reflection can transform your approach to business, especially if you're looking to harness the power of LinkedIn. I dive into practical strategies that can help you elevate your online presence and attract leads, whether you're working solo or seeking one-on-one coaching. Plus, I'm excited to introduce my group program, the LinkedIn Accelerator, where we’ll collaborate to optimize your profile, create impactful content, and build a network that drives results. So, grab a pen and paper, and let’s get ready to make 2026 the year your business truly shines!There's no better time to strategize for the upcoming year than now, and Louise Brogan is here to guide us through it. With the excitement of 2026 on the horizon, she shares her personal approach to goal-setting, emphasizing the power of pen and paper over digital devices, even in an age dominated by AI. Louise makes a compelling case for why critical thinking is essential and how taking the time to articulate our goals can lead to greater clarity and direction. By sharing her own whiteboard session, she sets the stage for a discussion that is both motivational and practical for anyone looking to ramp up their business visibility. In this episode, Louise explores various avenues for growth, focusing on leveraging LinkedIn as a powerful tool for connecting with potential clients. She encourages listeners to explore her YouTube channel, which is filled with valuable tutorials, and emphasizes the importance of consistent action. Beyond self-directed learning, Louise offers one-on-one coaching sessions that provide personalized strategies, ensuring that clients can create actionable plans tailored to their specific needs. Additionally, she highlights the success of her group coaching program, the LinkedIn Accelerator, where participants not only learn but also support each other in their journeys. With testimonials from current participants showcasing their growth and newfound confidence, Louise illustrates the transformative power of community in achieving business objectives. As the episode draws to a close, Louise warmly invites her listeners to take the next step in their business journeys. She highlights the exciting opportunities that await in 2026 and reassures them that they won't have to navigate it alone. Whether through individual coaching or her engaging group sessions, she is eager to support her audience in achieving their goals. With a heartfelt thank you to her listeners, Louise ends the episode on a high note, leaving everyone feeling inspired and ready to seize the New Year.Takeaways: In this episode, we dive into goal-setting practices that can help propel your business forward in the new year, emphasizing the importance of writing things down rather than just typing them out. I encourage listeners to leverage my extensive YouTube library filled with tutorials on LinkedIn strategies to enhance their visibility and attract more leads effectively. Working one-on-one with me can provide the accountability and personalized guidance you need to create a strong action plan for your business in 2026. Group coaching offers a unique opportunity to learn from peers, ask questions, and gain insights that you might not consider on your own, enhancing your LinkedIn skills together. As we approach the new year, it's crucial to set clear intentions for your business and identify the ideal clients you wish to work with on LinkedIn. Join my upcoming LinkedIn Accelerator program to receive strategic guidance and practical implementation support, helping you transform your online presence into a lead-generating machine. Links referenced in this episode:louisebrogan.com/mastermindhttps://louisebrogan.com/visibilityvip/youtube.com/@raiseyourvisibilityonlineCompanies mentioned in this episode: Louise Brogan ChatGPT YouTube Amazon Justin Brown's Primal Video

Nikki Rausch joins me to share her remarkable journey from a shy introvert in a male-dominated sales industry to a dynamic sales expert and coach. We dive into her early experiences, including her first job selling leather goods and how she stumbled into the world of sales. Nikki talks about the transformative power of neuro-linguistic programming and how it helped her find her voice and success in sales. As we explore her transition to coaching, we discuss the importance of saying "yes" to opportunities, how visibility through speaking and podcasting has shaped her career, and the impact of her Sales Maven Society. This conversation is packed with insights and inspiration for anyone looking to enhance their sales skills and grow their business.Elevating your sales game requires more than just understanding your product; it necessitates mastering the art of conversation. In our latest chat with Nikki Rausch, a true Sales Maven, we delve into her early career experiences that shaped her into the sales expert she is today. From her humble beginnings at a mall kiosk selling leather goods to becoming the national sales manager at a tech company, Nikki shares her journey with candor and humor. She recounts how she stumbled into sales at just 20 years old, highlighting that her initial foray into commissioned sales was a game changer. It wasn't just about the money; it was about the empowerment that came with controlling her own income. Nikki's story is a testament to the power of resilience, especially as she navigated a male-dominated industry while being an introvert. She emphasizes the importance of being a strong communicator and finding ways to be resilient, especially in challenging environments. As we explored her transformation from a corporate sales role to becoming a coach and speaker, Nikki emphasizes the importance of saying 'yes' to opportunities, illustrating how this mindset has opened doors throughout her career. Whether it's through her podcast or her role as a speaker, Nikki’s insights are invaluable for anyone looking to elevate their sales skills and boost their visibility in the business world.Takeaways: Nikki Rausch's journey began with a holiday job at a mall kiosk selling leather goods. She discovered her passion for sales while working in a male-dominated industry as an introverted woman. The importance of asking intelligent questions to elevate sales conversations was emphasized during our chat. Nikki's experience with neuro-linguistic programming helped her become more comfortable in sales. Networking with women entrepreneurs inspired Nikki to become a sales coach and launch her own business. Saying yes to speaking opportunities led to unexpected connections and growth in her career. Questions that close sales training:https://yoursalesmaven.com/raise

The central theme of this podcast episode revolves around the intricate parallels between learning to navigate LinkedIn effectively and mastering the art of driving. I, Louise Brogan, elucidate how individuals often approach LinkedIn with minimal preparation, akin to a novice attempting to drive without proper instruction. Throughout our discourse, I emphasize the significance of establishing a robust profile as the foundational step, akin to getting one's vehicle in optimal condition before embarking on a journey. Furthermore, I advocate for consistent practice and learning, drawing an analogy to the necessity of regular driving lessons to gain confidence and skill. Ultimately, my intention is to equip listeners with actionable insights that will empower them to leverage LinkedIn as a vital tool for professional growth and increased visibility.Ever wondered why LinkedIn feels so overwhelming? In this episode, Louise breaks down why mastering LinkedIn is exactly like learning to drive—and why that's actually good news. From getting your profile road-ready to taking your first nervous "posts" on the highway, discover why weekly practice beats sporadic attempts every time.What You'll Learn:Why your LinkedIn profile is like getting in the car before you start the engineThe weekly practice principle that transforms LinkedIn beginners into confident usersHow small engagement on the right road beats viral posts on the wrong oneWhy people who've been "following you for months" are more valuable than commentersWhat makes the RAISE Accelerator different from DIY LinkedIn learningKey Takeaways:✔ Your profile is your vehicle—get it road-ready before you start posting✔ Consistency beats perfection: weekly lessons trump sporadic practice✔ Small engagement with the right people > viral posts with the wrong audience✔ Lurkers often convert better than active commenters✔ 12 weeks of structured learning = your LinkedIn "driving license"Mentioned in This Episode:Visibility VIP Package (Profile optimization in two 1-hour sessions)RAISE Accelerator Group Programme (12 weeks, starts January 2026, $1,500)Louise's book: "Raise Your Visibility on LinkedIn"Resources:Join RAISE Accelerator: louisebrogan.com/mastermindConnect with Louise on LinkedInWebsite: louisebrogan.comHappy Thanksgiving to US listeners! 🦃Takeaways: This episode emphasizes the necessity of establishing a complete LinkedIn profile prior to engaging actively on the platform. Louise Brogan draws an analogy between learning to drive and mastering LinkedIn, highlighting the importance of foundational skills. Listeners are encouraged to experiment with their LinkedIn posts and adjust their strategies based on engagement metrics. The podcast underscores that different users have varied objectives for using LinkedIn, which should dictate their approach to the platform. Brogan explains that consistently creating content and interacting is crucial to visibility and connection on LinkedIn. The episode concludes with an invitation to join the Raise Accelerator Group Program, which offers structured guidance for mastering LinkedIn. Links referenced in this episode:louisebrogan.com/forward/mastermind

Boston, COPE & Donuts: How to Make Your LinkedIn Content Work HarderEpisode SummaryIn this special on-the-road episode, Louise records from Boston, Massachusetts, sharing insights from Week 3 of her LinkedIn Profile Optimisation Programme.She introduces the COPE methodology — Create Once, Publish Everywhere — and explains how to make your LinkedIn content work harder, not longer. Louise also reveals a surprising discovery about LinkedIn’s algorithm and why it’s starting to behave more like YouTube than Facebook.Plus, she teases an upcoming deep dive into webinars — one of her most effective strategies for turning LinkedIn connections into email subscribers and clients.And yes… there’s also talk of Dunkin’ Donuts, friendly Bostonians, and how to make your content as satisfying as a Boston cream.🗝️ What You’ll LearnWhat COPE really means: How to repurpose one piece of content into multiple formats and platforms.Why your ideal client matters most: How to write for one person, not everyone.How to make your LinkedIn content timeless: Why posts from five years ago are resurfacing — and what that means for your strategy.How to solve real problems with your content: The shift from “what you want to say” to “what your audience needs to hear.”Which AI tools to try: Descript, Gamma, and ChatGPT — and how to use them without getting overwhelmed.Why webinars work: How they help you pull engaged followers off LinkedIn and onto your email list.🧭 Key TakeawaysCreate once, publish everywhere. Focus on getting more mileage from your best ideas instead of constantly creating new ones.Your content should work for you, not the other way around.LinkedIn is evolving. Older, relevant posts can resurface — so focus your topics on what you want to be known for.Action trumps theory. Thinking time during calls (and in your own workflow) helps you implement what you learn.Don’t fear AI. Use it to save time and amplify your voice, not replace it.💬 Listener ChallengeTry the COPE exercise:Choose one piece of content — a blog, video, or podcast.Repurpose it into at least three new pieces (quotes, clips, a newsletter).Tag Louise on LinkedIn and share your results using the hashtag #RaiseYourVisibility.🗓️ Programme MentionWant to experience this level of coaching live?Louise is enrolling the next cohort of her LinkedIn Mastermind Programme starting January.12 weeks of live group training$1,500 USD investmentLearn how to attract leads and sales from LinkedIn without the overwhelm👉 Learn more at louisebrogan.com/mastermind📍Episode HighlightsTimeTopic[00:00]Intro – From Boston with donuts 🍩[00:03]Programme success stories and Anna Marie’s testimonial[00:04]What COPE is and how to use it[00:05]Defining your ideal client and taking action live[00:07]LinkedIn’s algorithm surprise — 5-year-old posts performing again[00:09]Why relevance matters more than recency[00:10]AI tools that reduce overwhelm (Descript, Gamma, ChatGPT)[00:11]Webinar strategy teaser[00:12]Final thoughts: content should work for you[00:13]Upcoming events and closing from Boston🌐 Connect with LouiseWebsite: louisebrogan.comLinkedIn: linkedin.com/in/louisebroganYouTube: Raise Your Visibility OnlineJoin the Mastermind: louisebrogan.com/mastermind☕ Fun Boston BonusLouise learns that Dunkin’ Donuts was born in Massachusetts — and yes, she plans to taste-test for research purposes.