Strategy Sprints

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Want to fast-track your authority and add a lucrative income stream by landing a paid board seat? Discover the "inner circle" hacks that can get you onto a board in as little as 30 days—even if you have no prior board experience. In this episode of the Sales Show, Simon Severino sits down with Callum Laing, author of *Boardroom Blueprint*, to demystify the exclusive world of corporate boards. If you have been wondering how to transition from a management or consulting role into a Non-Executive Director position, this interview breaks down exactly how to bridge that gap. Callum reveals why traditional applications fail and shares his proven framework for building the trust and connections necessary to be invited into the boardroom. You will learn the critical difference between pitching consulting services versus strategic board value, and why your first "unpaid" seat is the most powerful leverage for your career. What You Will Learn: The "Inner Circle" Strategy: How to use advisory boards to instantly boost your professional credibility and trust. The 5-Step Board Framework: A roadmap covering Connections, Knowledge, Profile, Value, and Leverage to secure your seat. Pitching Value vs. Consulting: Why companies don't want your "20 years of HR experience" and what they are actually looking for (capital, distribution, and networks). Compensation & Time: Realistic expectations for board member salaries, time commitments, and how to monetize the role beyond just the fees. The AAA Decision Model: How to make high-stakes decisions quickly using the Alignment, Asymmetric, and Action framework.   🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools   CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow   SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools   Is SEO dead? With click rates plummeting and AI chatbots taking over search, traditional marketing tactics are failing. In this episode, Saul Marquez (Outcomes Rocket) joins Simon Severino to reveal why "tactics are the noise you hear before the war is lost" and how to pivot your strategy for the age of Generative Engine Optimization (GEO). Learn why 99.3% of content cited by AI models like ChatGPT and Gemini comes from open-access sources and how to restructure your marketing into the "Brand House" framework. What You Will Learn in This Video:• SEO vs. GEO: Why Generative Engine Optimization is the new "tip of the spear" for visibility.• The AI Source Code: New research reveals that recency and non-paywalled summaries are the key to getting cited by chatbots.• The 3 Pillars of Growth: Why you must prioritize Owned and Earned media before ever spending a dollar on Paid ads.• Strategy Sprints: How to dominate niche keywords by guesting on podcasts rather than relying solely on paid campaigns.• The Brand House Framework: A step-by-step guide to aligning your purpose, differentiator, and ideal client profile (ICP) before scaling.• B2B Growth Secrets: Why Account-Based Marketing (ABM) helps you focus on the 20% of clients who provide 80% of your revenue. About the Guest: Saul Marquez is the founder of Outcomes Rocket, a healthcare marketing agency and podcast focused on digital health and strategy.   CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com   ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow   SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

When do you know your discovery meetings are sabotaging your deals before they even start? Join Sprinter and Lee B. Salz (author of "First Meeting Differentiator") for a game-changing conversation where they expose why conversion rates are plummeting and what top-performing salespeople are doing differently in 2025. Discover why traditional discovery meetings need to die—and what consultation framework replaces them. In this episode, you'll hear: 📍 Lee's revolutionary shift: From "discovery meetings" to consultations (and why prospects actually want the second approach) 📍 The deafening silence question: "What does your prospect actually get out of meeting with you?" (Most salespeople can't answer this) 📍 The 6-minute rule: Why people forget 94% of your first meeting within a week—and how to optimize for what they DO remember 📍 Positioning questions that reveal differentiators your prospects don't know exist (the garbage truck cleaning story will blow your mind) 📍 The Netflix cliffhanger technique: How to structure first meetings so prospects are hungry for the next conversation 📍 Emotional vs. fact-based questions: The simple reframe that gets prospects to share how they FEEL (not just what they think) 📍 Why "features, benefits, and boredom" puts people to sleep—and the storytelling method that actually moves deals forward 📍 The reverse-engineering framework: How to plan first meetings like a project plan (outcomes first, tactics second) 📍 Lee's 22 years of sales coaching wisdom: The book he wishes existed when he started (so he finally wrote it) Real talk about: Why prospects ghost after first calls, the "takeaway sale" vs. alternative sale distinction, how to provide meaningful value in 40 minutes, reading body language on Zoom, the magic wand question trap, using client success stories instead of feature dumps, and why bringing everyone to the first meeting kills your momentum. Resources mentioned: 📚 First Meeting Differentiator by Lee B. Salz 🔗 meaningfulvalue.com - Free download: 10 tips for meaningful first meetings 🔗 firstmeetingbook.com - Get chapter one free + exclusive master classes Perfect for business owners and sales leaders in tech, finance, and consulting who are tired of prospects saying "we'll circle back next quarter." Join the Sprint Club at strategysprints.com where we help entrepreneurs accelerate sales and build systems that run without you. #B2BSales #SalesStrategy #DiscoveryCalls #FirstMeetings #BusinessGrowth #SalesTraining

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Receive our newsletter: https://thesalesshow.beehiiv.com/ Join Simon Serino, Neil Phamar, and Sean Malone on the Elevate Podcast as they reveal the biggest mistakes founders make when scaling—and how to avoid them. Discover why chasing maximum revenue is the wrong strategy, how to balance profit with purpose, and the exact leadership shifts needed as you grow from 0 to 50+ team members. In this episode, you'll learn: The critical difference between "minimum profit" vs "maximum revenue" (and why one leads to burnout) How to maintain company culture with remote/hybrid teams using strategic cadence The 3 stages of leadership evolution every founder must master Simon's daily walk framework for staying aligned with your integrity Why creating multiple income streams beats landing bigger clients The "survive vs thrive" line that changes everything Featuring exclusive insights from successful entrepreneurs who've scaled multiple businesses, including frameworks for systemization, boundary-setting, and protecting your peace while growing. Whether you're a solopreneur or managing 100+ people, this episode delivers actionable strategies to scale without sacrificing what matters most. 🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com   ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow   SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.

🐬 Join the Sprint Club: https://www.strategysprints.com ⚡️ Free Tools: https://www.strategysprints.com/tools Five founder myths BUSTED. Simon Severino, Sean Malone, and Neil Fairmont destroy the lies keeping entrepreneurs stuck—including why funeral homes crush tech startups and why you DON'T need VC money. You Need a Completely Original Idea to Succeed 🔴 BUZZER! FALSE The Truth: Most boring businesses = best businesses (waste management, funeral homes, sugar water) Funeral home example: 100% success rate, perfect net retention Apple didn't invent phones—they made them simple, beautiful, elegant Original ideas are typically terrible ideas (hardest market to create) Marketing Rule: Position as NEW, DIFFERENT, and RARE—NEVER as "bigger, better, faster" (creates comparison basis and you lose)Red Ocean vs. Blue Ocean: Don't swim in bloody competition—create purple offers that bridge to blue ocean opportunities   CONNECT WITH ME 🐦 X: https://x.com/simonseverino 👋 LinkedIn: https://at.linkedin.com/in/simonseverino 🎉 Free Community: strategysprints.com   ACCELERATE YOUR SALES 🐬 Business Coaching: https://www.strategysprints.com 🌴 Sales Show: https://www.youtube.com/@simonseverinosales 💪 Investing Show: https://www.youtube.com/@InvestingShow   SIMON SEVERINO Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.