<p>Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. </p><ul><li><a href="https://databox.com?utm_campaign=move-the-needle&amp;utm_source=google&amp;utm_medium=podcast&amp;utm_content=audioplatform"><strong>Learn More About Databox</strong></a></li><li><a href="https://databox.com/newsletter?utm_campaign=move-the-needle&amp;utm_source=google&amp;utm_medium=podcast&amp;utm_content=audioplatform"><strong>Subscribe to our newsletter</strong></a> for episode summaries, benchmark data, and more</li></ul><br><p>Most GTM teams struggle with strategy.</p><p><br>They jump from channel to channel, hoping something sticks. But as Mark Kilens explains, the real issue is skipping the fundamentals—starting with ICP.</p><p>In this episode, we break down what actually drives consistent growth, from defining your ideal customer to aligning product, pricing, and positioning.</p><p>If your growth feels random, this will help you fix it.</p>

Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

Databox

181: Why Most GTM Teams Fail to Scale (w/ Mark Kilens, Easy Llama)

MAR 23, 202648 MIN
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

181: Why Most GTM Teams Fail to Scale (w/ Mark Kilens, Easy Llama)

MAR 23, 202648 MIN

Description

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreMost GTM teams struggle with strategy.They jump from channel to channel, hoping something sticks. But as Mark Kilens explains, the real issue is skipping the fundamentals—starting with ICP.In this episode, we break down what actually drives consistent growth, from defining your ideal customer to aligning product, pricing, and positioning.If your growth feels random, this will help you fix it.