<description>&lt;p&gt;Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great Soda War to Pepsi. In the depths of desperation, they futzed with the golden goose &amp;mdash; the secret formula for one of the most popular sodas on the planet. In the first spicy sip of this two-liter series, Ben, Noel, and Max discover a grand conspiracy to boost sales&amp;hellip; and a genuine culture war looming on the horizon.&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

Ridiculous History

iHeartPodcasts

The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange

MAY 21, 202636 MIN
Ridiculous History

The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange

MAY 21, 202636 MIN

Description

Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great Soda War to Pepsi. In the depths of desperation, they futzed with the golden goose — the secret formula for one of the most popular sodas on the planet. In the first spicy sip of this two-liter series, Ben, Noel, and Max discover a grand conspiracy to boost sales… and a genuine culture war looming on the horizon.See omnystudio.com/listener for privacy information.