Good Girls Get Rich | LinkedIn Strategy for Accomplished Women

Somebody you know is in a room right now. A board meeting, a group text, a conference hallway. And somebody just asked, "Do you know anyone who..." and described exactly what you do. Your friend has five seconds and no notes. What comes out of her mouth decides whether you get the call. This week we sort what people actually say about you when you're not there, and build the one sentence that gets your name said with a reason attached. Last week the buyer at least had your headline in front of her. This week she's never heard of you, and everything depends on what somebody else can say about you from memory. In this episode: - The five rooms where referrals really happen (and the newest one, with nobody in it) - The four piles: label, compliment, call, old job, and why your biggest pile is probably the least useful - Why nobody has ever asked "who do you know that's phenomenal?" - The three-step build: steal their words, put them in the frame, test it - Four places your sentence goes this week, including the intro everybody skips Homework: one text to three well-connected people. "This is what I'm telling people now: [your sentence]. Who's one person who should hear it?" Resources mentioned: Episode 394, the buyer's-chair game: www.karenyankovich.com/394?utm_source=podcast&utm_medium=shownotes&utm_content=395 Episode 388, getting found when someone looks you up: https://karenyankovich.com/optimize-linkedin-profile-google-search/?utm_source=podcast&utm_medium=shownotes&utm_content=395 Once you've got your sentence, the next question is how to get it into bigger rooms. That's the free Borrow the Stage masterclass, on demand: https://sheslinkedup.com/masterclass?utm_source=podcast&utm_medium=shownotes&utm_content=395 Magical Quotes From The Episode: "You don't have to be in the room, but your sentence does." "The vaguer you are, the riskier you are to recommend." "Your marketing language is what you wish people would say. Their words are what they'll really say." Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

You have twenty-two years of experience. She has eight. She got the engagement, and it took the client about four seconds to decide. In this episode Karen Yankovich puts you in the buyer's chair to show you why. You'll hire one of two consultants, refer one of them to a friend, and then read your own LinkedIn headline the way a stranger with one problem would. Then you'll get the one sentence that makes you easy to pick, and three checks to run it through. In this episode: The four-second hiring test, and why the more qualified consultant never makes the short list Why referrals go to the person a friend can describe in a single text Category first, credentials second: how buyers really choose How to write your "What is she for?" sentence, with three checks Why writing a paragraph instead of a sentence is useful information, and what to do with it Your homework: Text three people who know your work and ask, "Quick question, no wrong answer. If someone asked you what I do, what would you tell them?" Don't hint. Keep what comes back. You'll need it next week. Once you have your sentence, the next question is where to say it so it travels. Watch the FREE Borrow the Stage masterclass. Resources Mentioned In The Episode: FREE Borrow the Stage masterclass Episode 390: "Never Speak for Free" Is Keeping You Off Stages Episode 393: What Do You Charge? How to Answer Without Flinching Magical Quotes From The Episode: "They don't hire the most qualified. They hire the easiest to cast." "The list isn't wrong. It's just in the wrong place." "Nobody decided against her. She just never came up." Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

She leans in and asks, "So, what do you charge?" You say a number lower than the one you practiced in the car. Then, before she's said a word, you add, "But I'm flexible." Nobody asked you to be flexible. In this episode Karen Yankovich explains why that flinch is a hallway problem: it comes from what the prospect saw about you before the call ever started. You'll get the exact sentence for stating your rate, what to do with the silence after it, and what to say when someone tells you it's too expensive. In this episode: - Why women who negotiated budgets for 20 years still discount their own rate - The hallway: what a prospect looks at in the ten minutes before your call, and how it puts a number in her head - The three things on your hallway walls: your profile, your borrowed stages, and visible respect from your peers - The rate sentence: the number, what it includes, then silence - Why you move the scope when someone needs flexibility, and never the price alone Your homework: open an incognito window, search your name, click through to your LinkedIn profile, and spend ten minutes walking your own hallway the way a prospect would. Write down the number that hallway supports and the one thing you'd fix on your profile to raise it. Then post it on LinkedIn and tell Karen. Resources Mentioned In The Episode: Build the hallway that backs up your number. The free Borrow the Stage masterclass is on demand: https://karenyankovich.com/masterclass?utm_source=podcast&utm_medium=shownotes&utm_content=393 Episode 392, How to Turn Free Advice Into Paying Clients: https://karenyankovich.com/392 - Episode 390, on getting paid to speak: https://karenyankovich.com/390 Episode 388, How to Optimize Your LinkedIn Profile for Google Search: https://karenyankovich.com/388 Magical Quotes From The Episode: "That's not a confidence problem. That's a hallway problem." "The silence is her doing the math, and she's allowed to do math." "The prospect who needed your number to be lower was never going to be the client who valued your work." Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

She said, "This was so helpful." You said, "So glad." Three weeks later she announced she'd hired someone else, and that person isn't better at the work than you are. You didn't get outsold. You paid the Good Girl Tax, the old rule that says you can be as helpful as you like as long as you're never the one who brings up money. In this episode Karen Yankovich gives you the exact sentence to say the moment someone tells you "this was so helpful," plus the message that revives a conversation that already went quiet. Neither one has a price in it, and neither one is a pitch. In this episode: Why goodness is never the problem, and what the Good Girl Tax really is Why Chosen is the one rung of Seen, Known, Chosen where the tax shows up Why the more accomplished you are, the more every free hour costs you The restaurant check: a better picture of what the ask is The sentence for the live call and the revival message for the quiet thread Your homework: find one conversation from the last 90 days where someone said some version of "this was so helpful" and money never came up. Send the revival message this week. One message, one person. Then tell us you sent it in the LinkedIn for Women Community. Resources Mentioned In The Episode: Borrow the Stage masterclass (free, on demand) LinkedIn for Women Community on Facebook If the work was never the gap and what's missing is the visibility and the ask, the free Borrow the Stage masterclass is the next step. Get seen on stages that already exist, get known by the right people, and get chosen without being gross about it. Good Girls Get Rich is hosted by Karen Yankovich, LinkedIn and PR strategist and founder of She's LinkedUp. If this one helped, follow the show wherever you are listening and leave a rating - it is how other women find us. Connect with Karen on LinkedIn and tell her you are a listener. Magical Quotes From The Episode: "This is not a skills gap. Nobody listening to this needs sales training. You need permission and you need a sentence." "The check isn't the interruption. The check is how the meal ends." "The sending is the win. The reply is her job. The ask was yours." Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

She accepted your connection request four days ago. The message box has been open in a tab ev In this episode, Karen Yankovich breaks down the warm open: the one-sentence, zero-ask messag In this episode: - Why "thanks for connecting" is the same as sending nothing - The three things every warm open needs: a real reason, a specific detail, and zero ask - The 50-people test that separates a warm open from polite spam - What to do when there's no reason to reach out (yet) - Why "later in the year" is an appointment nobody put on your calendar - and how holding the Your homework is one message. Find one person who said yes to you and got silence back - a we Resources Mentioned In The Episode: Ready for the whole system - how to find stages, get on them, and turn one room into the next four? Grab Karen's free Borrow the Stage masterclass (about an hour) >> Borrow the Stage Masterclass Visibility Salon: Karen's membership community, home of the Borrow of the Stage initiative LinkedIn for Women Community: Karen's free Facebook group where listeners post their weekly 20-minute windows for accountability. Work with Karen: Book a call to talk through your own visibility strategy. Magical Quotes From The Episode: "Nobody handed you bad character. They handed you bad advice." "The absence of an ask is what makes the reply honest." "The follow up is not an imposition. The follow up is the second half of the same sentence." Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict