ITS UP THERE PODCAST W/LOONEY

Wack 100 sits with Loon to address rumors about Game’s house loss, Blueface management status, Big U paperwork allegations, Tsu Surf snitch questions, and the rising Diddy controversy. Wack 100 sits down with Loon for an extended conversation covering several topics that have been circulating online in recent months. The discussion moves through the questions surrounding Game’s house situation, the narrative that Wack played a role in the loss of the property, and the ongoing conversation about whether Game and Wack are still working together. The episode also touches on the continual speculation around Blueface and Wack’s involvement in his career, as Wack explains where things actually stand and addresses the assumptions that come with managing young artists in the public eye. Loon brings forward the debates connected to Big U, including the “police content” label and the paperwork conversations that have been happening on social media. Wack responds to the claims and breaks down the origins of the narratives. The conversation also reaches the topic of Tsu Surf and the paperwork discussions surrounding his case, giving space to clarify the story and the confusion created online. Toward the end of the episode, Loon and Wack speak about the current climate around Diddy, how the news cycle has affected the culture, and the way major stories shape the industry. This is a long, steady, detailed conversation covering multiple ongoing stories in hip-hop, presented without shortcuts or sensationalism — just the full exchange from both sides of the table. 0:00 – Loon opens the room: why this Wack conversation matters 2:11 – “Did Game fire you?” Wack addresses the manager rumors 5:33 – The truth behind Game’s house loss and who people are blaming 9:12 – Loon presses Wack on accountability in artist management 12:44 – Blueface: where the relationship stands today 16:10 – “Are you still managing him?” Wack responds directly 19:50 – Wack explains the Blueface family dynamics and business decisions 24:05 – Big U “police content” conversation begins 28:33 – Wack reacts to allegations around Big U paperwork 32:17 – Tsu Surf: What the internet got wrong 36:40 – “Did Surf snitch?” Wack answers the viral questions 41:13 – How paperwork culture became a weapon online 44:55 – Wack’s take on Diddy and the news surrounding him 49:30 – Loon challenges Wack on narrative manipulation 53:22 – Industry politics, accusations, and reputational warfare 58:44 – Wack breaks down loyalty, betrayal, and public perception 1:02:10 – Final thoughts: what Wack wants people to understand 1:05:33 – Loon closes with a message to the audience 📌 SUPPORT & LINKS Join the Patreon for extended episodes, early drops, live streams, and exclusive content: 👉 https://patreon.com/ItsUpTherePodcast Join the Discord community: 👉 https://discord.gg/3AwsHfDcJB Watch full episodes & clips on the YouTube channel. Follow @ItsUpTherePodcast across all platforms. Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.

Loon reacts to 50 Cent’s Netflix Diddy documentary Sean Combs: The Reckoning, breaking down the Diddy doc scene by scene, the edit, the missing context, and what it really means for the culture. Loon reacts to 50 Cent’s Netflix Diddy documentary Sean Combs: The Reckoning, breaking down the Diddy doc scene by scene, the edit, the missing context, and what it really means for the culture. This ain’t just “yo that was crazy” commentary — it’s a slow walk through how Netflix told this story, why it feels like two different documentaries smashed into one, and how 50 Cent’s name ended up carrying weight for a narrative he didn’t fully control. Loon talks about the pre-arrest footage, the “illegal tapes” conversation, the jurors, the Cassie part, the way the abuse is framed, and the weird spots where the doc backs off instead of really landing the plane. From there he zooms out: why big platforms love using familiar faces from the culture as shields, how the Diddy doc lines up with the lawsuits and headlines, and why this project might be more of a setup for the next move than a final word. He ties it into the bigger ideas he’s been on — “arrive alive” instead of dying on the climb, old heads acting as defluencers instead of leaders, kids cosplaying depressed and gangsta because that’s what the stories teach them, and what it really costs to make it through all this without ending up bitter, beat up, or broke. If you watched Sean Combs: The Reckoning and walked away confused, this is the breakdown. Patreon (full audio, early drops, exclusive episodes):👉 https://patreon.com/ItsUpTherePodcast Discord – Join the Looniverse:👉 https://discord.gg/3AwsHfDcJB More episodes & clips:👉 https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #itsuptherepodcast #loon #diddydocumentary #DiddyDocumentary #seancombs #Netflix #50cent 0:00 - Introduction & Setting the Foundation 1:30 - The "Arriving Alive" Philosophy Explained 3:45 - Distance vs Destination: Why the Journey Matters More 6:20 - Building Your Business Foundation: No Cruise Control for Beginners 9:15 - Working Through the Gears: From Foot to Autopilot 12:30 - Celebrity Wrestling Analogy: The Cost of Success 14:45 - True Climbers vs Those Brought to the Top 17:20 - 50 Cent's Diddy Documentary Analysis Begins 19:50 - Netflix's Strategic Use of 50 Cent as Cultural Shield 22:40 - Breaking Down the ABC Interview with 50 Cent 25:15 - The Flowers Message: Diddy's Strategic Communication 28:30 - Corporate America Weaponizing Black Culture 31:45 - Black Podcast Culture in Shambles Discussion 34:20 - Invisible Giant: Why Names Get Withheld in Culture 37:10 - Decoding "The Streets" for Young Black Men 40:25 - How Misunderstood Language Leads Youth to Violence 43:40 - Max B Situation vs Southern Artists: Media Double Standards 46:55 - Cultural Outsiders Running Hip-Hop Conversations 49:30 - Shape-Shifting in the Entertainment Industry 52:15 - The Importance of Arriving With Your Identity Intact 54:45 - Diddy Documentary Deep Dive: What They Didn't Show 57:20 - The Sex Capades Coverage Gap 59:50 - Two Documentaries Mashed Together Theory 62:30 - Numbers Don't Lie: Solo Show Performance Analysis 65:15 - Social Currency & Name Recognition in Black Media 67:45 - The Real Message for Young Black Boys Watching 70:20 - Final Thoughts & Closing Wisdom 72:30 - Outro & Patreon Preview Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.

Dr Umar Johnson sits with Loon to talk Candace Owens, Deion Sanders, Shedeur Sanders, the Target boycott, Trump’s DEI rollbacks, racist GoFundMe rules and the Times Square Black woman statue in Hour 3. In this clip, Umar breaks down why boycotting Target and running to Costco isn’t Black power if we don’t own anything, how DEI got gutted under Trump, and why directing Black dollars without Black ownership is just “rearranging the plantation.” He walks Loon through Rodney Hinton, Luigi Maloney and the viral white woman who made a million dollars off a racist rant—using those cases to show how GoFundMe will happily fund white violence while shutting down Black causes and even his own school campaign. Umar calls it “digital segregation” in real time, not a glitch in the system. From there they zoom in on symbolism: the casual, unemployed-looking Black woman statue in Times Square. Umar argues that in the richest business district in America, choosing that image to represent Black women—while Black women are the most educated demographic in the country—is not an accident, it’s messaging. They tie in Michael Jackson, Prince, Marvel and Black Panther, then slide into validation culture: white partners, PWIs, suburbs, Benzes and “being chosen” by white institutions as trophies for bruised Black egos. That same validation, Umar says, makes celebrities easy to buy and easy to use against their own people. Trump comes back into the convo as Umar explains how his era made open racism popular again and gave police and institutions a “Trump immunity” energy, while DEI programs quietly rolled back and barely helped Black folks even when they were funded. Later, Loon steers things to Deion Sanders and Shedeur Sanders: HBCUs, Colorado, the NFL draft and how a projected top-end quarterback ended up much lower than expected, costing tens of millions but still being used for clicks, ratings and jersey sales. Umar frames it as a lesson in power: “The league is bigger than any one family.” They wrap with Candace Owens—why Umar feels she’s ducking a real sit-down on a Black platform or at an HBCU, how interracial marriage and “snow bunny” politics fit into her brand, and why conservative sponsors might treat an honest debate with him as too risky for their image. This is executive-level conversation: history, money, sport, media and psychology all in the same hour. TIMESTAMPS (Short, punchy, searchable phrases) 00:00 – Target boycott, DEI, Trump 02:15 – Black dollars vs Black ownership 05:30 – Times Square Black woman statue 06:07 – First Black woman statue debate 12:05 – Michael Jackson, Prince, business gangster talk 15:36 – Rodney Hinton, body-cam and backlash 16:05 – Luigi Maloney & white GoFundMe wins 17:47 – Racist viral woman makes $1M 18:17 – Umar’s school GoFundMe shut down 19:19 – Rodney Hinton vs the system, not one cop 22:32 – “Get off my porch” new boundaries with white neighbors 23:13 – Consequences for police brutality conversation 31:34 – Trump era & making racism popular again 33:23 – Garvey, Huey, H. Rap Brown: hardship breeds leaders 35:07 – Target to Costco isn’t liberation 39:01 – Times Square statue as propaganda 44:57 – Reading the official art statement 47:24 – Why that image in the richest district? 48:25 – Deion Sanders, HBCUs and power structure 51:11 – Candace Owens challenge revisited 53:49 – Candace, interracial marriage & validation 57:43 – Candace as part of conservative corporate machine 1:01:10 – Colorado draft class “sabotage” & Shedeur’s slide 1:03:29 – Deion leaving HBCU “for his sons” debate 1:04:06 – Plantation analogy: who really runs the league 1:06:02 – Deion vs Muhammad Ali comparison 1:06:42 – Shedeur’s drive coming from greatness 1:10:01 – “I’m spending your money for you” industry game 1:14:27 – Jalen Rose jersey & team likeness loophole Join the Patreon for full episodes & early drops: https://patreon.com/ItsUpTherePodcast Tap in with the Discord community: https://discord.gg/3AwsHfDcJB Binge past episodes of It’s Up There Podcast: https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #DrUmarJohnson #ItsUpTherePodcast #Loon #DeionSanders #ShedeurSanders #CandaceOwens #TargetBoycott #GoFundMe #BlackEconomics #TimesSquare #BlackWomen #HBCU #NFLDraft #ColoradoBuffaloes #blackmediaSee omnystudio.com/listener for privacy information.

Netflix dropped the new four-part documentary “The Reckoning,” centered on Sean “Diddy” Combs — and the world is reacting. In this solo deep-dive, Loon dissects the psychology, the industry politics, the missing pieces, and the dangerous narratives inside the doc. From Diddy recording himself days before jail…To Netflix allegedly merging two different documentaries…To 50 Cent being used as a “cultural shield”…To Cassie’s disturbing hallway footage…This episode breaks down the entire ecosystem behind one of the most controversial releases of the decade. This isn’t gossip.This is executive-level commentary on culture, business, manipulation, and media power. 0:00 – The Setup: Why this documentary changed the conversation 1:17 – Why podcasting is entering a dangerous phase 3:33 – “Diddy is too powerful to be held accountable” 4:38 – The two myths about powerful men 7:13 – Why was Diddy recording himself before jail? 8:45 – The flaw in Diddy’s inner circle: “No one will even hold a camera” 10:06 – The psychology of the entertainer under pressure 12:00 – People understand narratives but don’t know how to respond to them 13:33 – Netflix’s hidden play: two documentaries mashed into one 14:33 – The footage ownership loophole nobody talks about 16:33 – How Netflix used 50 Cent as a shield 18:22 – Why big corporations lean on cultural figures when lines get blurry 21:18 – “Poor people started these narratives” – the rise of YouTube power 23:13 – Diddy’s manipulation tactics exposed 25:04 – The “bat story” and the illusion of intimidation 27:26 – The claim about Diddy hitting his mom & why it feels off 29:23 – Why the Tupac & Biggie section proves Netflix had another agenda 32:07 – Charging Biggie’s family for the funeral: Industry hypocrisy 34:27 – The Cassie hotel foot Hit LIKE, SUBSCRIBE, and SHARE this episode.Join the Patreon community for exclusive content, longer audio versions, early releases, and behind-the-scenes insight.Your support pushes this independent platform forward every single week. 📌 LINKS JOIN THE PATREON:https://patreon.com/ItsUpTherePodcast JOIN THE DISCORD:https://discord.gg/3AwsHfDcJB LISTEN ON AUDIO (Black Effect / iHeart / Spotify / Apple):(Insert your links here – you prefer no placeholders, so add exact URLs) WATCH THE FULL PLAYLIST OF EPISODES:https://www.youtube.com/playlist?list=PLnwwxLxHiDWYLCXvb81w69QAfr6cc1Y3N #Diddy #DiddyDocumentary #TheReckoning #Netflix #50Cent #Cassie #BadBoyRecords #HipHopCulture #ItsUpTherePodcast #Loon #ExecutivesOfCulture #MediaPower #HipHopCommentary Diddy, Diddy documentary, The Reckoning Netflix, Sean Combs, 50 Cent documentary, Cassie footage, Bad Boy Records, hip hop commentary, culture podcast, Loon podcast, Its Up There Podcast, Netflix doc reaction, Diddy arrest, Diddy case breakdown, Tupac Biggie documentary, industry politics, manipulation in entertainment, media narratives, hip hop news, rap documentary breakdown If you want, I can also create: 🔥 Thumbnail text options🔥 Pinned comment🔥 Short-form versions for YouTube Shorts, IG, TikTok Just tell me the next deliverable.See omnystudio.com/listener for privacy information.

T-Pain Exposes DJ Khaled “Brother” Game, Labels Want Spotify Raise, DEI Money Vanishes for Pods In this solo episode, Loon breaks down why T-Pain’s “nobody is your brother” rant on Shannon Sharpe hit harder than people think, what it really means when DJ Khaled uses “brother” like a promo code, and how the family word gets weaponized to cloak bad business in music and media. From Ace Hood’s seven-figure exit from We The Best to labels quietly pushing Spotify to raise prices while keeping artist splits the same, Loon explains why music is still on a rookie contract, how Netflix vs cable exposed the new “add-on hustle,” and why AI plus streaming turned fans into secret investors. Then he pivots to podcasting: DEI checks drying up, black creators getting cut when the government paperwork changes, the Joe Budden universe, “sous-chefs” getting bravado off someone else’s work, and why pods like Need to Know and Bigger Picture struggled once DEI budgets disappeared. Loon lays out why he refuses pity-party money, how he’s retraining his audience to pay for value, and what it means for the future of It’s Up There Podcast. 00:00 – Intro, holidays & “fish sandwich vs fishing rod” 03:12 – T-Pain on Shannon Sharpe: “Nobody is your brother” 03:53 – DJ Khaled, the “brother” promo code & being used 08:13 – Weaponizing the family word in music & business 10:28 – Roc La Familia, mob names & fake “family” labels 12:35 – T-Pain’s legacy vs putting people on 15:05 – “If they make the sea, I make the sail” – Loon’s method 15:25 – Ace Hood vs DJ Khaled: 7-figure exit from We The Best 17:02 – Clip: Ace Hood explains the million-dollar number 20:43 – Connecting T-Pain, Ace Hood & Khaled’s sweet spot 22:11 – Labels push Spotify to raise prices 24:21 – Netflix vs cable: devaluing live TV & changing behavior 27:03 – Add-on hustle: subscriptions as the new cable 27:39 – Artists still hustling like it’s the 80s 29:34 – AI, labels & training models on artist voices 31:13 – Labels renegotiate subscriptions, not artist splits 33:45 – Streaming, secret shareholders & rookie contracts 35:11 – Knife vs pie: who controls splits in music 35:38 – Podcasting leaves its rookie deal 36:55 – Bigger Picture & Need to Know podcast cancellations 38:36 – Clip: DEI money stops and ads dry up 40:33 – Joe Budden universe & sous-chef bravado 43:19 – DEI, pity parties & token black shows 45:10 – Joe Budden, Flip, Surf & chemistry challenges 47:32 – Changing customer behavior vs artists standing still 49:56 – Dark time for pods & Loon’s long game 50:32 – Tease for the future of It’s Up There Podcast T-Pain said “nobody is your brother,” then brought up DJ Khaled by name. We unpacked that, Ace Hood’s 7-figure exit, labels pushing Spotify to raise prices without changing splits, AI training on artist voices, and how DEI money stopped and a lot of black pods folded when the checks dried up. Drop your thoughts: 1️⃣ Have you ever had the “brother/family” word used on you in business? 2️⃣ Should labels be able to raise prices on Spotify without changing artist splits? 3️⃣ Do you think DEI helped black creators, or just made us temporary line items? Full uncut audio and extra solo episodes live on Patreon: https://patreon.com/ItsUpTherePodcast Tap into the Discord (Looniverse) here: https://discord.gg/3AwsHfDcJB Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOOSee omnystudio.com/listener for privacy information.