<p><em>What if the numbers you work with every day weren’t as neutral as you thought?</em></p><p><em>In this episode, Mike is joined by Heather Krause, founder of We All Count and longtime quantitative researcher, to unpack a powerful concept: </em><strong>data equity</strong><em>. Together, they explore how every step of a data project—from survey design to chart choices—involves hidden decisions that impact what gets measured, who is represented, and what conclusions are drawn.</em></p><p><em>Heather shares the seven stages of the data equity framework, explains why choosing a denominator isn’t as simple as it seems, and offers practical ways to apply an equity lens to dashboards, visualizations, and more. Whether you&#39;re building a data product, making policy decisions, or designing a business presentation, this conversation will help you become more accurate, efficient, and intentional in how you generate and communicate evidence.</em></p><p>RELATED LINKS</p><ul><li><p>Learn more at<a href="https://weallcount.com"> <u>weallcount.com</u></a></p></li><li><p>Explore the <em>Before &amp; After</em> audiobook →<a href="https://rbmediaglobal.com/audiobook/9781663755681/"> <u>Listen here</u></a><strong></strong></p></li></ul>