If you’ve been feeling out of control with food lately — eating more than you planned, fighting cravings, or feeling like your hunger has a mind of its own — you’re not alone. This is one of the most common struggles women over 40 face, especially during the holidays. You may have heard that the solution is to cut out entire food groups, follow rigid meal plans, or even consider medication just to get a handle on cravings. But the truth is there may be a simple shift you can start today that doesn’t require a prescription or overhauling your daily meals forever... and it won’t keep you from enjoying holiday food and fun. In today’s episode, I’m sharing a surprising pattern I’ve seen over and over again while coaching women and why that pattern holds the key to finally understanding your hunger, quieting cravings, and creating sustainable weight loss without constant willpower. If you want sustainable weight loss after 40, this episode will help you stay the course.   Ready to set yourself up for sustainable weight loss success?   Book a Breakthrough Coaching Session today. We'll identify your most impactful next step and co-create execution strategies that make taking consistent action feasible in the context of your everyday life. Click here to schedule today and use coupon code PODCAST to save $100.   Next Steps: Join the free community. https://concitathomas.com/community Submit a question to be answered on the podcast. https://concitathomas.com/askconcita Want to see what happens behind the scenes? Follow me. https://instagram.com/concita Want to discuss working together? Email me. [email protected]