Of all the things to be known for, building famous companies and exiting them with piles of cash, repeatedly, would be close to the top of most people's list. William Kendall has had the kind of career that if proposed in a movie script might be poo-pooed by the studio as being 'too farfetched'.

But with New Covent Garden Soup Co and Green & Blacks, the farfetched was made a reality. Who would bet against his current businesses, Cawston Press and LA Brewery? Not I. If you are interested in anything to do with farming, food, trends, entrepreneurialism, careers and life planning then this will not be a wasted hour.