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Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more The audio fiction podcast network Fable and Folly is to close at the end of this year. The network blames a change in podcast advertising for its closure. However, the network says: "The shows you love aren't going away; they're just heading to new homes. Through the end of the year, we're helping our producers migrate their shows and connect with new hosting and advertising partners, so the series you follow can keep going strong." After we revealed that Apple Podcasts has dropped country-specific editorial in favour of an algorithmic selection, today we carry one example that shows the difference: it was National Day for Truth and Reconciliation in Canada last week. Unlike in March 2025, when Apple Podcasts ran a "Made in Canada" initiative, last week only one indigenous-made podcast was promoted by Apple Podcasts in Canada: from the not-entirely-unknown CBC. Apple Podcasts might suggest that human curation remains at the heart of what they do - and that it's good news for creators since they can reach wider audiences than before because they're no longer locally-targeted. However, in our opinion, this is a loss to local producers: and belies a lack of understanding from Apple Podcasts about who pays for podcasting - since in many cases, sponsorship and branded content are sold on a country-by-country basis, where country-specific targeting is vital. What would the happy couple like for a wedding present? How about a podcast? Will Coley produces podcasts that focus on a couple's relationship and upcoming wedding; in this piece from The New York Times, he explains how he makes the shows. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here The podcast recorder for studios — Manage clients and access their recordings. No platform nudging them towards AI editing. No paying for confusing features nobody asked for. Try SureTake now. Podcast Growth On Apple, YouTube, & Top Apps — Audiencelift.com Preferred Apps. Drives listens on leading podcast apps. Reach real listeners with Verified Growth™ on top apps. Get a Demo Now! Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, Cloud10, The Podglomerate, Podscribe, Magid, Audiohook, Simplecast, Libsyn, audioBoom, The Content Creator's Accountant, Scicomm Media, RedCircle, Sounds Profitable, PAVE Studios, Cohost, Jar Podcast Solutions, Awesound, Acast, We Edit Podcasts, Podpage websites Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, SoundStack, Podium, Voxtopica, The Podcast Haven, Frequency, Compliance Podcast Network, Red Seat Ventures, Ausha, Truefans, Locked On Podcast Network, Castbox, PodAnalyst, Jonekiri, ARN's iHeartPodcast Network Aust, Hypecast, POW PR, Podium , iono.fm, Tink Media, Blubrry, Companion Arts, Podcast Movement, Health Podcast Network, Transistor, Sonic Influencer Marketing, Headliner, Lemonada Media, Rhapsody Voices, Jam Street Media, CreatorX, Rephonic, Double Elvis Productions, Diversion Podcasts, Content10x, Podcast Partnership, Cleanfeed, School of Podcasting, Podigy, Revolver Podcasts, Lower Street, Adopter Media, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Fable and Folly

Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Apple Podcasts has always had an impressive set of region-specific editorial content, ensuring that locally-made shows, among other relevant podcasts, have been promoted to audiences. Until now. Podnews has learnt from multiple sources - amid increasing industry frustration - that Apple Podcasts is no longer showing a country-based editorially-curated view to users in the "Home" and "New" sections in the Apple Podcasts app. Instead, Apple is showing an algorithmic view for each user, designed to follow what the company calls user types: and no longer containing content that has been targeted by country. One Podnews reader in Canada sent us a view of their signed-in Apple Podcasts "New" section, which no longer contains any Canadian-produced shows above the fold - and noting that colleagues and friends all had different shows in this view. This is in spite of threatened Canadian content laws which would require a certain percentage of Canadian-made shows to appear in podcast apps. It's not just a Canadian thing - Podnews's Editor notes that in his "new" section, there isn't a single piece of Australian content promoted to him, but instead highlighting promoted shows adjacent to what he already listens to. We understand that all Apple Podcasts users now get an algorithmic view. The new algorithmic approach removes what Apple Podcasts was uniquely good at: locally knowledgeable teams highlighting serendipitous shows that were locally and culturally relevant. It was a unique editorial part of Apple Podcasts that benefited both listeners and content creators. One producer tells us that "with this shift, Apple becomes just another platform that serves each user's echo chamber of taste." Another producer suggested that the algorithmic suggestions are fine, but the older country-specific content was valuable. “Why not show both?” For creators that pitch new shows for highlighting in Apple Podcasts, the changes are especially troublesome. Apple's podcast feature request form was changed in June or July - though Apple Podcasts hasn't updated the page that links to it - and it no longer contains a way to target a geographical audience. "It's all global now," says one producer to us, having confirmed this new behaviour with Apple directly. Another podcast producer in the UK tells Podnews that, due to this algorithmic view, it’s no longer possible to even know whether a show has been selected for promotion. Apple Podcasts gave us a statement, made on background, suggesting in effect that nothing's changed, and that the company's editorial approach remains consistent. The statement is at odds with what the company has directly told producers, and what's visible in the app. It seems a curious own goal: as a podcast producer in Canada tells us, "I now get more Canadian recommendations in Spotify". The winners of the British Podcast Awards were announced. The industry’s top prize, Podcast of the Year, was awarded to Prison Radio Association’s Hold or Fold, which also took home Best Factual Podcast. Bill Nighy was crowned Best Host. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here Want to be a Guest on Podcasts? — Check out the Podcast Guest Opportunities newsletter for a weekly round up of podcasters looking for guests. Come by and see what's available this week! podcastguestopportunities. List of 75+ Brands Buying Podcast Ads Now — Handpicked list with decision-maker contacts included. Perfect for podcast ad agencies and podcast networks. Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, Cloud10, The Podglomerate, Podscribe, Cohost, audioBoom, RedCircle, Sounds Profitable, Libsyn, The Content Creator's Accountant, PAVE Studios, Audiohook, Simplecast, Scicomm Media, Magid, Jar Podcast Solutions, Awesound, Acast, Podpage websites, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, The Podcast Haven, Podium , Hypecast, Ausha, Companion Arts, Blubrry, Truefans, Tink Media, Red Seat Ventures, Podium, Locked On Podcast Network, iono.fm, PodAnalyst, ARN's iHeartPodcast Network Aust, Jonekiri, SoundStack, Compliance Podcast Network, Podcast Movement, Frequency, POW PR, Voxtopica, Castbox, Health Podcast Network, Lemonada Media, Headliner, Sonic Influencer Marketing, Jam Street Media, Transistor, CreatorX, Diversion Podcasts, Rephonic, Rhapsody Voices, Double Elvis Productions, Podcast Partnership, Content10x, Cleanfeed, Podigy, Revolver Podcasts, Lower Street, Adopter Media, School of Podcasting, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today.

Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. Learn more Sounds Profitable's Podcast Landscape 2026 was released. Overall reach of podcasts remains steady at 74% of all Americans; but 34% of podcast consumers say they started consuming podcasts within the past year, up from 28% in 2025. As we heard at Podcast Movement a few weeks ago, in its first year carrying podcasts, Netflix was named by 21% of podcast consumers as a platform they had used in the past 12 months, placing it third behind YouTube (63%) and Spotify (33%), and ahead of Apple Podcasts (15%). The winners of the Black Podcasting Awards were announced. The special occasion celebrated 66 award wins across 57 categories, earned by 44 podcasts, spanning comedy, true crime, business, faith, and everything in between. The Legend Award was won by Kevin Y Brown; we've a full list of the winners. Oxford Road published the top performing shows for B2B advertising campaigns. It reminds us that listeners don't just listen to business podcasts - and that you need to find them based on what they listen to, rather than merely the subject of the podcast. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here A simpler podcast recording tool — The big platforms keep piling on AI editing and charging you for it. SureTake records in studio quality and hands off cleanly to whatever you edit in. That's it. A Year of Production Data From 100+ Shows — What changed from last year and what it means going forward, covering format mix, publishing cadence, and what separates shows with measurable business impact from ones that fade away. Track every show, every client, one view — Every show and episode moves through your stages, so you can see what's stuck across all clients at once. Add every client and freelancer at no extra cost. Free for 15 days, no card. Gold supporters: Buzzsprout, Mowpod, Beehiiv, The $100 MBA, Podbean, The Podglomerate, Cloud10, Magid, Audiohook, Libsyn, PAVE Studios, Simplecast, The Content Creator's Accountant, Sounds Profitable, Podscribe, audioBoom, RedCircle, Scicomm Media, Cohost, Jar Podcast Solutions, Awesound, We Edit Podcasts, Acast, Podpage websites Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, Blubrry, Podium , Companion Arts, Castbox, Frequency, ARN's iHeartPodcast Network Aust, Hypecast, SoundStack, Podium, Voxtopica, Podcast Movement, POW PR, The Podcast Haven, Tink Media, Ausha, Truefans, Locked On Podcast Network, Red Seat Ventures, iono.fm, Jonekiri, Compliance Podcast Network, PodAnalyst, Health Podcast Network, Lemonada Media, CreatorX, Sonic Influencer Marketing, Double Elvis Productions, Jam Street Media, Transistor, Diversion Podcasts, Rephonic, Rhapsody Voices, Headliner, Content10x, Podcast Partnership, Cleanfeed, Adopter Media, Podigy, Revolver Podcasts, Lower Street, School of Podcasting, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Sounds Profitable

Sponsored by The Podglomerate. Better thumbnails. Smarter clips. More viewers. Bring your video podcast questions to The Podglomerate’s webinar later today, featuring YouTube Podcasts’ Strategic Partner Manager. Register here. Happy International Podcast Day! Podigee has shared a short film, The Voice Carries to celebrate podcasts, the people who make them, and to everyone who listens. Just in time for International Podcast Day, Podcast Movement has posted the sessions from Podcast Movement NYC, now available for free. There are 82 different sessions to watch, from every stage at the event. Next year, Podcast Week NYC will be held Sep 13-17; Podcast Movement Evolutions is Mar 15-16 at SXSW. Podcast hosting company Podigee released what it calls a "fundamentally redesigned platform" to celebrate International Podcast Day, with audio and video recording, full video distribution, and advanced analytics. The company is wholly based in the EU, and follows European privacy rules. In the UK, Radiocentre released Sounds Profits, a piece of research showing that by diverting a small amount of existing adspend away from PPC or paid social towards audio, you can increase your total campaign ROI significantly. The research also shows that audio can increase brand trust, so other parts of campaigns work better. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here 📈 FREE Skool community for podcast growth. — Podcasting Business School is now on Skool! This FREE community is for podcasters who have goals like hitting 1,000+ downloads per episode & earning meaningful income. Live training, tools, & support! Happy International Podcast Day from John Wordock Media — How do you plan to celebrate International Podcast Day? Will you look at your data and wonder how to grow your show? Need to strategize about video and YouTube? Let 20-year veteran John Wordock help. Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, Cloud10, The Podglomerate, Cohost, The Content Creator's Accountant, Sounds Profitable, Libsyn, audioBoom, Magid, PAVE Studios, Podscribe, Audiohook, Scicomm Media, RedCircle, Simplecast, Jar Podcast Solutions, Awesound, We Edit Podcasts, Acast, Podpage websites Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Magellan AI, Nomono, PodAnalyst, Podcast Movement, SoundStack, POW PR, Red Seat Ventures, Voxtopica, The Podcast Haven, Companion Arts, Podium, Compliance Podcast Network, Jonekiri, Hypecast, Truefans, Castbox, Tink Media, Frequency, Ausha, Blubrry, Locked On Podcast Network, Podium , ARN's iHeartPodcast Network Aust, iono.fm, Health Podcast Network, Lemonada Media, Jam Street Media, Diversion Podcasts, Sonic Influencer Marketing, Transistor, Rhapsody Voices, Headliner, CreatorX, Rephonic, Double Elvis Productions, Content10x, Podcast Partnership, Cleanfeed, Adopter Media, Revolver Podcasts, Lower Street, School of Podcasting, Podigy, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Podcast Movement 2026

Sponsored by The Podglomerate. Better thumbnails. Smarter clips. More viewers. Bring your video podcast questions to The Podglomerate’s September 30 webinar featuring YouTube Podcasts’ Strategic Partner Manager. Register here. Exclusive: Inception Point AI's thousands of AI-made podcasts could just have been a publicity stunt, according to a new episode of The Lead Balloon podcast, to be released today. CEO Jeanine Wright is interviewed on the show, saying that some publicity was "a PR strategy to get attention". We learn that the Quiet Please network now only has 300 active shows, which they're no longer trying to monetise. Wright tells Podnews that "the catalog itself was never a stunt, and we never chased volume for publicity." Also in Lead Balloon she gives a definition of AI slop: folks "using AI tools to make as much content as they can with as little expense as possible, in order to be able to monetize the delta." Sounds familiar. The company is now branded as Liquid Studios, which now suggests that it "transforms existing content, not generates from a blank page". The biggest podcast advertiser is going international - BetterHelp has appointed Media Bodies to focus on international podcast advertising. Media Bodies will work alongside BetterHelp to develop, launch and scale campaigns across 10 international markets, combining global strategy and performance data with local market expertise. The Apple iPhone might not be giving your headphones the best audio quality - because it doesn't support the latest Bluetooth audio codecs. A new Bluetooth dongle from Questyle could unlock better audio quality - and also much lower latency, which might be useful for recording podcasts without the delay you get with a normal Bluetooth connection. > > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter. Classifieds - your job or ad here The podcast recorder for studios — Manage clients and access their recordings. No platform nudging them towards AI editing. No paying for confusing features nobody asked for. Try SureTake now. Already Have a Show? Here's How to Vet an Upgrade — Teams moving on from freelancers or a general agency need a different checklist than first-time podcasters. This guide covers what separates finance-fluent production partners from the rest. Free. Your Gateway to Podcast Ads in Japan — Discover Audiostart, the gateway to podcast advertising in Japan. Reach Japanese listeners through one simple access point. Gold supporters: Buzzsprout, Mowpod, Beehiiv, Podbean, The $100 MBA, Cloud10, The Podglomerate, RedCircle, Sounds Profitable, Magid, Cohost, Simplecast, Audiohook, audioBoom, Podscribe, The Content Creator's Accountant, Libsyn, PAVE Studios, Scicomm Media, Jar Podcast Solutions, Awesound, Podpage websites, Acast, We Edit Podcasts Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Sounds Debatable, True Native Media, Nomono, Magellan AI, SoundStack, Red Seat Ventures, Companion Arts, Castbox, POW PR, PodAnalyst, ARN's iHeartPodcast Network Aust, Truefans, Jonekiri, Podium, Locked On Podcast Network, Podium , Voxtopica, iono.fm, Compliance Podcast Network, Hypecast, Tink Media, Frequency, Blubrry, Podcast Movement, Ausha, The Podcast Haven, Health Podcast Network, CreatorX, Lemonada Media, Diversion Podcasts, Headliner, Rephonic, Double Elvis Productions, Sonic Influencer Marketing, Rhapsody Voices, Transistor, Jam Street Media, Content10x, Podcast Partnership, Cleanfeed, Adopter Media, Revolver Podcasts, Lower Street, School of Podcasting, Podigy, Signal Hill Insights Our supporters pay for Podnews, so everyone can read it. Join them today. Image: Podcast Show London 2026