Conquer Local Podcast

▶️ Watch this episode on YouTube🎯Your Martech stack isn’t broken — your mental model is.🎯Your Martech stack isn’t broken — your mental model is.In this episode, we sit down with Scott Brinker, Godfather of Martech, editor of Chief Marketing Technologist and VP of Platform Ecosystem at HubSpot, to unpack a reality most marketers miss:The Martech explosion isn’t chaos — it’s the early stage of an AI-orchestrated system that’s about to collapse thousands of tools into workflows.If you’re feeling crushed by:An exploding Martech landscape, AI tools launching daily, integration hell, unused software, and pressure to “simplify”… this episode flips the narrative and shows why the winners won’t have fewer tools, they’ll have better orchestration.In this episode, you'll learn:Why the Martech Landscape Keeps Growing (and Why That’s Not the Real Problem) The Shift From Tool Accumulation to Stack Orchestration How AI Is Changing the Role of Marketers — Not Replacing Them Why Integration Matters More Than Ever in an AI-Driven World The Hidden Cost of Unused Software and Fragmented Data How Smart Teams Are Simplifying Without Losing Capability Where Agencies Can Create Massive Value as AI Integrators What “Composable Martech” Really Means (Without the Buzzwords)Key concepts in this episode:Martech landscape explained AI in marketing operations Marketing automation vs. orchestration Composable Martech stacks Platform ecosystems and integrations AI agents and copilots in marketing Tool sprawl and software waste Operational efficiency in marketing teams Future of Martech and AI Marketing technology strategy for agencies Data fragmentation and system silos Human-in-the-loop AI workflows How agencies can monetize AI implementation The evolving role of the CMO From execution to orchestration in marketingIf you’re a CMO, agency leader, or marketing operator struggling with an overcomplicated stack, unclear AI strategy, and tools that promise everything but deliver little — this episode will help you rethink Martech as a system, not a shopping list.👉 Hit play to learn how to simplify your stack, use AI intelligently, and turn Martech complexity into a competitive advantage.CONNECT WITH SCOTT BRINKER💼 https://www.linkedin.com/in/sjbrinker/ 🌐 https://chiefmartec.com/CONNECT WITH VENDASTA:LinkedIn: https://www.linkedin.com/company/vendasta/ X: https://x.com/vendasta Instagram: https://www.instagram.com/vendasta/Thanks for listening! If you enjoyed this podcast… 💜 💬 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast ... 🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn ...ABOUT VENDASTAVendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team.We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort.👉 Transform Your Agency with Vendasta – Book a Demo https://www.vendasta.com/request-demo/

▶️ Watch this episode on YouTube🎯Are your Google Analytics dashboards lying to you and killing your best marketing?🎯In this episode, we sit down with Jeff Greenfield, CEO and co-founder of Provolytics, to rethink how we measure marketing in a world where clicks, last-touch, and GA4 can’t see the full picture.If you’re tired of:Google saying one thing, Meta saying another, numbers that never add up, and CFOs who don’t believe in branding or CTV... this episode will show you a new, impression-first, AI-powered way to measure what actually works.In this episode, you'll learn:Why Your Clicks and Dashboards Don’t Add UpImpression-Based Measurement: The Metric That Actually Matches RealityWhy marketing doesn’t buy clicksHow AI Finally Solves Multi-Touch Attribution (Without Tracking Every User)Finding the “Hidden Experiments” in Your Media PlanExactly Where to Scale—and Where to Cut SpendHow to use impression-level data and AI A DIY Framework If You Don’t Have an Enterprise Measurement StackKey concepts in this episode:AI marketing measurementMarketing attribution without cookiesImpression-based attribution vs. click-based attributionMulti-touch attribution is brokenIncrementality & lift measurementCTV advertising measurement (Connected TV)Digital out-of-home & podcast ad measurementUpper-funnel vs. lower-funnel budgetingBranding ROI and financial impactHow to prove marketing to your CFOGoogle Analytics 4 (GA4) limitationsFull-funnel marketing mix optimizationMicro-experiments in your media planAI for media mix modeling & budget allocationHow to measure brand campaigns and awarenessPerformance marketing vs. brand marketingFuture of marketing analytics in a privacy-first worldIf you’re a CMO, performance marketer, or agency leader who’s drowning in conflicting dashboards, over-spending on bottom-of-funnel clicks, and struggling to prove the value of brand and CTV, this episode will show you a practical, AI-powered path out of the chaos.👉 Hit play to learn how to move beyond clicks, unify your metrics, and get more revenue from the same marketing budget.CONNECT WITH JEFF GREENFIELD (Provolytics)💼 linkedin.com/in/jeffgreenfield🌐 provalytics.com CONNECT WITH VENDASTA:LinkedIn: https://www.linkedin.com/company/vendasta/X: https://x.com/vendastaInstagram: https://www.instagram.com/vendasta/Thanks for listening! If you enjoyed this podcast… 💜💬 Leave a review on Apple Podcastshttps://podcasts.apple.com/ca/podcast...🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/0KWXAOn...About VendastaVendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team.We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort.👉 Transform Your Agency with Vendasta – Book a Demohttps://www.vendasta.com/request-demo/

▶️ Watch this episode on YouTube🎯Go from 20% to 80% Agency margins, without hiring a single new person🎯In this episode, we sit down with Frans Riemersma, Martech legend, co-author of the Martech Landscape, and one of the sharpest thinkers on AI, composability, and the future of services to break down the new AI Agency Model that is quietly redefining how agencies build, deliver, and scale their work.Frans explains why we’re entering the golden age for agencies, not because of more tools, but because AI is turning services into software, unlocking product-level margins for businesses that previously sold labor.In this episode, you'll learn:Why Agencies Are Entering a Golden AgeHow AI shifts work from human execution → human orchestration, and why agencies with standardized knowledge stand to benefit the most.Service-as-a-Software: The Model Behind 80% MarginsWhy AI is unleashing a new category next to SaaS and how agencies can package expertise into repeatable, scalable, automatable outcomes.Where a 10-Person Agency Should StartHow to find your highest-value, most-repeatable outcomes, follow the money, and turn them into automations and AI-powered products.The Biggest Pitfall: Building Tools Before TestingWhy most agencies create tech they never use and Frans’ “Hack → Pack → Stack” method for validating before investing.Composability, Atomization & The New Martech StackWhy the future isn’t mega-suites or tool sprawl, it’s small, composable “Lego block” tools that integrate cleanly and keep your stack lean.The 12% RuleHow top performers identify the tiny percentage of features and tools that drive 80% of customer value and cut everything else.The Skills That Matter in the AI EraWhy the differentiator isn’t technical mastery anymore, it’s customer obsession, storytelling, distribution, and discovering viable ideas.Key concepts in this episode:AI Agency ModelService-as-a-Software80% Margin FrameworkAI-Powered Delivery SystemsStandardizing Agency KnowledgeHack → Pack → Stack MethodComposability & Martech ArchitectureAtomization of Tools & LaborAI Agents & Autonomous WorkflowsProductized Services for AgenciesLead Mining & Lead Intelligence AutomationCustomer-Centric InnovationFeature Bloat & Decommissioning StrategyFuture-Proof Agency SkillsAI + Services ConvergenceDistribution & Community MoatsIf you want your agency to escape the 20% margin trap, and build AI-powered services that scale like software, hit play.CONNECT WITH Frans Riemersma🌐 https://www.martechtribe.com/💼 https://www.linkedin.com/in/fransriemersma/CONNECT WITH VENDASTA:YouTube: https://www.youtube.com/channel/UCooW1kDrMUb1EORhDbmciOw LinkedIn: https://www.linkedin.com/company/vendasta/ X: https://x.com/vendasta Instagram: https://www.instagram.com/vendasta/Thanks for listening! If you enjoyed this podcast… 💜💬 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast...🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn...VendastaVendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers—and keep them. Our AI-powered platform unifies marketing, sales, and operational workflows, eliminating the need for fragmented tools and streamlining every stage of the customer journey. Powered by proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency.Our solutions empower digital agencies, franchisors, and MSPs to scale operations, optimize campaigns, and drive long-term growth.Transform Your Agency with Vendasta – Demo Availablehttps://www.vendasta.com/request-demo/

▶️ Watch this episode on YouTube🎯What if your business is losing 60% of your deals after the first call?🎯In this episode, we sit down with Jason Kramer, founder of Cultivize and one of the leading voices on CRM-powered sales systems, to break down why most agencies and businesses bleed pipeline revenue and how AI + CRM automation can rescue lost deals you didn’t even know you had.If your team is still manually taking notes, chasing cold leads, or keeping the pipeline in the owner’s head, you’re leaving massive revenue on the table.In this episode, you'll learn:Why Most businesses Lose Deals After the Discovery Call: The #1 place where good prospects disappear and why speed-to-lead still wins deals.The Follow-Up Math That Changes Everything: Why 60%+ of prospects aren’t ready today but will buy and how 7–10 personalized steps increase conversions by 30%+How to Use AI to Rescue “Dead” Leads: Using AI signals to see who’s re-engaging, and how Jason closed deals from year-old prospects.The exact “good news or bad news?” email that gets same-day replies.Why your CRM Is Your Sales Brain: The data you must track, how to automate discovery-to-close workflows and why follow-up without a CRM is basically impossible today.Event & Trade Show Follow-Up (Done Right): How one business generated $1M from an event using his follow-up automation.Key concepts in this episode:AI-Powered Follow-Up SystemsCRM Automation for AgenciesPipeline Leakage & Lost DealsFollow-Up Email Templates That ConvertLead Nurturing & Intent SignalsSpeed to Lead (and Why It Matters)Personalized Multi-Step SequencesLinkedIn Automation for SalesEvent Follow-Up StrategySales Process PlaybooksData-Driven Sales PrioritizationAI + CRM IntegrationHow to Keep Leads Warm for 12+ MonthsAgency Sales Operations & SystemsIf your business is tired of losing deals that should have closed… hit play.CONNECT WITH Jason Kramer:🌐 https://cultivize.com/💼 https://www.linkedin.com/in/jasonleighkramer/CONNECT WITH VENDASTA:📹 Subscribe on YouTube: youtube.com/@Vendasta💼 Connect on LinkedIn: linkedin.com/company/vendasta🐦 Connect on X: x.com/vendasta 📸 Connect on Instagram: instagram.com/vendastaThanks for listening! If you enjoyed this podcast… 💜💬 Leave a review on Apple Podcastshttps://podcasts.apple.com/ca/podcast...🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/0KWXAOn...VendastaVendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers—and keep them. Our AI-powered platform unifies marketing, sales, and operational workflows, eliminating the need for fragmented tools and streamlining every stage of the customer journey. Powered by proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency.Our solutions empower digital agencies, franchisors, and MSPs to scale operations, optimize campaigns, and drive long-term growth.Transform Your Agency with Vendasta – Demo Availablehttps://www.vendasta.com/request-demo/Transcript

▶️ Watch this episode on YouTube🎯What if AI started deciding which businesses get discovered?🎯In this episode, we sit down with Andrew Holland, Director of SEO and one of the world’s leading voices on Generative Engine Optimization (GEO), to unpack why traditional SEO is collapsing and how local agencies are uniquely positioned to win in the age of AI search.Learn why keywords are dead, why AI is becoming the real “reader” of your website, and how agencies can rebuild their SEO services around revenue, positioning, and problem-space optimization instead of traffic and blog posts.In this episode, you'll learn:The Collapse of Traditional SEOKeywords Are Dead. Problem Spaces Are the Future.Why Local Agencies Will Win in AI SearchHow to Identify Problem Spaces for Local BusinessesPrompt-Ready Content vs. SEO ContentThe New Rules of Authority: Brand, Mentions & Mutual InformationHow AI Reads Your Website (and What It Looks For)Category Entry Points (CEPs)Key concepts in this episode:Generative Engine Optimization (GEO)Future of SEO in AI searchProblem-Space OptimizationCategory Entry Points (CEPs)AI Search BehaviourLocal SEO & Revenue-Driven SEOBrand Positioning for AI SearchAuthority Building (mentions, citations, PR)Search Without KeywordsAI-First Organic StrategyMutual Information SignalsContent Strategy for AgenciesUser Intent in AI SearchCollapse of Top-of-Funnel SEOIf you want your agency to survive (and thrive) as AI takes over search… hit play.-----------------CONNECT WITH Andrew Holland🌐 https://www. zoogly.co.uk 💼 https://www.linkedin.com/in/andrew-holland-seo/-----------------CONNECT WITH VENDASTA:📹 Subscribe on YouTube: youtube.com/@Vendasta💼 Connect on LinkedIn: linkedin.com/company/vendasta🐦 Connect on X: x.com/vendasta 📸 Connect on Instagram: instagram.com/vendastaThanks for listening! If you enjoyed this podcast... 💜Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast...🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn...Vendasta is the leading AI software company for customer acquisition and engagement, helping businesses get more customers. And keep them. Our AI-powered platform unifies marketing, sales, and operational workflows—eliminating the need for fragmented tools and streamlining every stage of the customer journey. With proprietary SMB data, intelligent automation, and AI assistants that handle repetitive tasks, Vendasta helps businesses attract, engage, and retain customers with unmatched efficiency. Our solutions empower partners like digital marketing agencies, franchisors, and MSPs to scale operations seamlessly, optimize campaigns, and drive long-term growth.Transform Your Agency with Vendasta – Demo Available https://www.vendasta.com/request-demo/