<p><strong>Do you ever feel like your clients see you as a cog in the wheel? Replaceable? Interchangeable with someone else who does what you do?</strong></p> <p>Years ago, I had a bank as a client. They believed their values, "Service, Loyalty, Integrity, Honesty" were enough to set them apart from every other small bank on the planet.</p> <p>Spoiler alert: they weren't. They were getting crushed by the competition and couldn't figure out why.</p> <p>It's because they were playing by the industry's rules—and not setting themselves apart ... <em>for real</em>. When a client sees you as replaceable, a few things happen:</p> <ol> <li>You have to compete on price.</li> <li>It's WAY more difficult to establish a relational connection with your client.</li> <li>You're completely, totally, unavoidably forgettable.</li> </ol> <p>On this week's show, you'll see what happens when you "monetize your mind" and create a business that's wrapped around the way you think (which is WAY more difficult to replace in the open market).</p> <p>. . . . . .&nbsp;</p> <p><strong>TAKE ACTION</strong></p> <p>Liked this week's show? Claim your free gift and get started monetizing your mind at <a href="https://starttheexperiment.com/">StartTheExperiment.com</a>.</p> <p><br></p> <p><strong>SUBSCRIBE TO THE PODCAST</strong></p> <ul> <li><a href="https://itunes.apple.com/us/podcast/think-digital/id1327353297?mt=2&amp;uo=4">Apple Podcasts&nbsp;</a></li> <li><a href="https://open.spotify.com/show/3zgpTPcLj9dn0z0CsPWl0p">Spotify &nbsp;</a></li> <li><a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy83OTM1OTcwL3BvZGNhc3QvcnNz">Google Podcast &nbsp;</a></li> <li><a href="https://overcast.fm/itunes1327353297/think-digital">Overcast &nbsp;</a></li> <li><a href="https://pca.st/62ZS">Pocket Casts &nbsp;</a></li> <li><a href="https://www.stitcher.com/podcast/the-podcast-factory/think-digital">Stitcher<br> </a></li> </ul>

Experimental with Justin Wise

Justin Wise

16: Putting "Handlebars" On Your Client-Based Business

SEP 21, 20209 MIN
Experimental with Justin Wise

16: Putting "Handlebars" On Your Client-Based Business

SEP 21, 20209 MIN

Description

<p><strong>Do you ever feel like your clients see you as a cog in the wheel? Replaceable? Interchangeable with someone else who does what you do?</strong></p> <p>Years ago, I had a bank as a client. They believed their values, "Service, Loyalty, Integrity, Honesty" were enough to set them apart from every other small bank on the planet.</p> <p>Spoiler alert: they weren't. They were getting crushed by the competition and couldn't figure out why.</p> <p>It's because they were playing by the industry's rules—and not setting themselves apart ... <em>for real</em>. When a client sees you as replaceable, a few things happen:</p> <ol> <li>You have to compete on price.</li> <li>It's WAY more difficult to establish a relational connection with your client.</li> <li>You're completely, totally, unavoidably forgettable.</li> </ol> <p>On this week's show, you'll see what happens when you "monetize your mind" and create a business that's wrapped around the way you think (which is WAY more difficult to replace in the open market).</p> <p>. . . . . .&nbsp;</p> <p><strong>TAKE ACTION</strong></p> <p>Liked this week's show? Claim your free gift and get started monetizing your mind at <a href="https://starttheexperiment.com/">StartTheExperiment.com</a>.</p> <p><br></p> <p><strong>SUBSCRIBE TO THE PODCAST</strong></p> <ul> <li><a href="https://itunes.apple.com/us/podcast/think-digital/id1327353297?mt=2&amp;uo=4">Apple Podcasts&nbsp;</a></li> <li><a href="https://open.spotify.com/show/3zgpTPcLj9dn0z0CsPWl0p">Spotify &nbsp;</a></li> <li><a href="https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy83OTM1OTcwL3BvZGNhc3QvcnNz">Google Podcast &nbsp;</a></li> <li><a href="https://overcast.fm/itunes1327353297/think-digital">Overcast &nbsp;</a></li> <li><a href="https://pca.st/62ZS">Pocket Casts &nbsp;</a></li> <li><a href="https://www.stitcher.com/podcast/the-podcast-factory/think-digital">Stitcher<br> </a></li> </ul>