<description> The pet industry speaks for the changing times. It used to be that if you built a big enough business, you could just mass message consumers, and those seeking your product would become your customers. But today, a corgi owner only wants to know about corgi products. Technology has broken the messaging infrastructure, and now social media allows for niche brands to more pointedly target their audience.&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt; </description>

MentorBox Podcast

Mentorbox

103: Lee Richter, What You Can Learn From The Pet Industry

AUG 30, 201829 MIN
MentorBox Podcast

103: Lee Richter, What You Can Learn From The Pet Industry

AUG 30, 201829 MIN

Description

The pet industry speaks for the changing times. It used to be that if you built a big enough business, you could just mass message consumers, and those seeking your product would become your customers. But today, a corgi owner only wants to know about corgi products. Technology has broken the messaging infrastructure, and now social media allows for niche brands to more pointedly target their audience.<p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>