Stark Reflections on Writing and Publishing
Stark Reflections on Writing and Publishing

Stark Reflections on Writing and Publishing

Mark Leslie Lefebvre

Overview
Episodes

Details

Perspectives and reflections on the writing and publishing life. Mark Leslie Lefebvre, a writer, bookseller, digital publishing advocate, professional speaker, and publishing consultant explores inclusive and collaborative opportunities for writers and book publishing professionals via interviews, discussions, and reflections about the industry. (Mark's personal website is www.markleslie.ca)

Recent Episodes

EP 470 - Building Your Author Brand with Isabelle Knight
APR 16, 2026
EP 470 - Building Your Author Brand with Isabelle Knight
Mark interviews former publicist to the stars Isabelle Knight who is the founder of Build Your Author Brand, an online consultancy helping fiction and non-fiction authors to grow your readership, raise your profile and give your books the best chance of success. Prior to the interview Mark shares that he is on the road at the Writers and Illustrators of the Future annual workshops and gala as one of the writer judges and is using his digital voice clone from ElevenLabs to record the introduction and closing reflection. He also shares a word about this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report. During the interview Mark and Isabelle talk about: Isabelle's background as a publicist for film, TV, and books Recognizing how there's a real knack of knowledge for creating an effective brand/profile Teaching authors the basics of that branding without using the terms PR or publicity The idea of creating foundations of how an author can be able to pitch their books to an audience How talking about marketing can quickly fill authors with a sense of terror The importance of wanting to know, before helping an author, what makes them tick How the author's story is what tells us who they author is and ultimately "why do we care?" about your book(s) Finding the themes that can tie books together rather than what makes them different when an author has written more than one book The challenge of wanting, too much, to share the details from a book, the plot, the tropes, etc versus sharing higher level themes and patterns The misconception that PR and Publicity is only for celebrities or people who are comfortable being in the spotlight A misperception that authors have about how to provide content for social media How Isabelle doesn't work like a traditional publicist The course that Isabelle runs with a cohort about three times a year And more... After the interview Mark shares a few reflections about the conversation. Links of Interest: Build Your Author Brand Manuscript Report (Mark's affiliate link - use MARK10 to save 10%) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building Once Bitten (Novella) The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation I Think It's A Sign That The Pun Also Rises Former publicist to the stars, including titans of industry JK Rowling and the BBC, Isabelle Knight is the founder of Build Your Author Brand, an online consultancy helping fiction and non-fiction authors to grow your readership, raise your profile and give your books the best chance of success. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
play-circle icon
39 MIN
EP 469 - Small-Town Canadian Superheroes with Matthew del Papa and Andy Taylor
APR 9, 2026
EP 469 - Small-Town Canadian Superheroes with Matthew del Papa and Andy Taylor
Mark interviews Matthew del Papa and Andy Taylor, editors of SUPERCANUCKS: An Anthology of Small Town Canadian Superheroes. Prior to the interview Mark shares a brief personal update and a word from this episode's sponsor. This episode is sponsored by an affiliate link to Manuscript Report. Use code MARK10 at checkout and save 10% off your own personalized report. During the interview Mark, Matthew, and Andy talk about: Andy and Mat's writing background and how they got into editing an anthology like Super Canucks How editing is a new experience for Andy The consist "what if?" that has been a part of Andy's writing for most of his life Matthew's background and the various genres he has written What the appeal of writing fantasy and non-science-filled fiction is for Mat The origin story of the Supercanucks anthology and how it relates to the "brain drain" to larger cities How far the call-out for stories for this anthology went The submissions and the whittling-down process Having six stories set in Northern Ontario, but needing to ensure the stories were from across the country The locales across Canada that made the cut for this anthology The process of reading and selecting and editing the stories Deciding who was going to edit which story and work with which authors The uniqueness for some of the contributors with being able to use Canadian pop culture references and spelling The sudden need for an aspect of the "Elbows Up!" motif into the anthology Mat's learnings when it came to working with a traditional publisher rather than the previous self-publishing experience he'd had before Some of the things they experienced editing this anthology that they hadn't expected Advice Matthew and Andy would offer to writers who are interested in submitting to an anthology After the interview Mark shares a few reflections about the value of understanding the process that editors use when selecting stories for an anthology, an admission of a goof-up he made in a recent submission, and his own experience with "brain drain" and "Elbows Up!" Links of Interest: Matthew del Papa's Website Andy Taylor's Website Latitude 46 Publishing EP 298 - Honesty, Humor, Poetry, Essays, and Disability with Matthew del Papa and Vera Constantineau EP 224 - Being An Independent Publisher and Bookseller with Heather Campbell EP 439 - Rambling Reflections From The Road to CanCon Manuscript Report (Mark's affiliate link - use MARK10 to save 10%) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building Once Bitten (Novella) The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation I Think It's A Sign That The Pun Also Rises Matthew D. Del Papa spent every Tuesday of his youth crisscrossing his hometown of Capreol in search of newly arrived comic books. He wore superhero-themed Underoos to a truly worrying age and still has his Batman (and Robin) lunchbox, backpack, and wrist-watch. A graduate of Laurentian University, Matthew is a writer, editor, and self-publisher, and has released ten titles to some modest local acclaim. He joined the Sudbury Writers' Guild in 2009 and his writing has appeared in Spooky Sudbury, Nothing Without Us Too, Mighty, and Sudbury Superstack: A Changing Skyline. His collection of humorous essays titled Jerry Lewis Told Me I Was Going to Die, was released in 2023 through Latitude 46 Publishing. Andy W. Taylor has been a reader and writer of speculative fiction from an early age thanks in no small part to his mother's frequent trips to the public library with her kids. Andy is a member of The Writers' Union of Canada, past president and member of the Sudbury Writers' Guild, a graduate of the Viable Paradise writing workshop and Playwright's Junction workshop, and a member of CODEX. Originally from Sault Ste. Marie, Ontario Andy currently resides in Sudbury, Ontario with his family. His fiction has appeared in Nature: Futures, Polar Borealis, On Spec, FictionVale and on the streets of Sudbury. Visit him at www.SooGuy.com or on BlueSky at @sooguy68.bsky.social The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
play-circle icon
65 MIN
EP 468 - Identity and Not Being Who You Thought You Were with Marie Lynne Desrochers
APR 2, 2026
EP 468 - Identity and Not Being Who You Thought You Were with Marie Lynne Desrochers
Mark interviews Marie Lynne Desrochers about her new memoir SHAKEN AWAKE: A Memoir on Identity and Connection. Prior to the interview, Mark shares a personal update, and a word about this episode's sponsor. This episode is sponsored by Toronto Indie Author Conference, taking place in Toronto, ON in April 2026. In the interview, Mark and Marie Lynne talk about: Marie's background in the corporate world marketing and how that ties in to storytelling The startling event of receiving a message via Facebook from a man who introduced himself as Marie's father and how that lead to this memoir The moment when you start wondering who you thought you've been your whole life Marie's book SHAKEN AWAKE: A MEMOIR ON IDENTITY AND CONNECTION which is being released in English first in March 2026, and then will be released in French in June (both written by Marie who is bilingual) How the table of contents for the book seemed to emerge dynamically near the beginning of the project The exploration of identity and the various different identities that each individual wears The value of sitting in different seats during the experience of writing a memoir like this How the cover and the title for this book came to be The way when you first become aware of something you see it everywhere The ritual and importance of the kintsugi bowl from Japanese culture The fear that still sits with Marie in the process of releasing this story to the world When editors have conflicting views/perspectives on a book and how that can mean it's going to be a really good book - and the importance that not everyone is going to like it, or even believe it Supernatural guidance that Marie received that helped answer the question of why she was writing this book Deciding not to try to go to a publisher, but going to Author Nation instead to connect with people and learn how to get the book out there herself The triple crown of being a successful author that includes needing to have mentors, to know what you're doing, and to have an accountability buddy Advice Marie would offer to a writer beginning on their journey The confidence about trusting emergence Doing a book launch at a local gallery and the power of that collaboration The distinctly different title for the French version of the book And more... After the interview Mark reflects on a number of things that came up during the interview. Links of Interest: Marie Lynne Desrocher's Website Manuscript Report (Mark's affiliate link - use MARK10 to save 10%) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building Once Bitten (Novella) The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation I Think It's A Sign That The Pun Also Rises Marie Lynne Desrochers is a Montreal-based author, speaker, director and former banking executive whose 30-year career spanned marketing, entrepreneurship, and advising global leaders. She now explores truth, identity, and connection through narrative nonfiction. Her memoir, Shaken Awake: A Memoir on Identity and Connection (March 19, 2026), weaves a powerful family discovery with a deeper reflection on how unexpected truths reshape who we are—and how we love. The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
play-circle icon
67 MIN
EP 467 - Strategies for ADHD Writers with Nicole Bross
MAR 26, 2026
EP 467 - Strategies for ADHD Writers with Nicole Bross
In this episode Mark interviews author, editor, and certified book coach Nicole Bross about her co-authored book A NOVEL APPROACH: STRATEGIES FOR ADHD WRITERS. Prior to the interview, Mark shares comments from recent episodes, a personal update, and a word about this episode's sponsor. This episode is sponsored by Toronto Indie Author Conference, taking place in Toronto, ON in April 2026. In the interview, Mark and Nicole talk about: Nicole's background always being interested in writing, along with a love of mysteries such as Nancy Drew and others Taking journalism in high school and also at Mount Royal Her first novel being published in 2019 and how it was near the same time she was first diagnosed with ADHD Published a few articles that lead to her co-author reaching out and suggesting the idea of collaborating on that book The collaboration being done mostly online (Nicole in Alberta, and Kirsten in Vienna) and how they divided the work up while writing into the same Google Doc simultaneously The "every Friday" accountability connections they did along the way The three year period between coming up with the idea to the book being released (in the fall of 2025) The most important message of the book to writers How the combination of being a bright kid with undiagnosed ADHD meant it mostly went un-noticed The book A NOVEL APPROACH: STRATEGIES FOR ADHD WRITERS by Nicole Bross and Kristen Donaghey The manual typewriter collection that Nicole has (which includes about 20 of them) Advice Nicole would offer to writers with ADHD Where an outline can actually prove to be helpful by offering a goal they're reaching toward as well as manageable chunks of achievement Nicole's novel PAST PRESENCE which is a supernatural mystery novel The different timelines Nicole has experienced with traditional publishing and self-publishing And more... After the interview Mark reflects on the importance of asking and the commitment to move forward however slowly. Links of Interest: Nicole Bross's Website Nicole's Website for Authors: Manuscript Alchemy Manuscript Report (Mark's affiliate link - use MARK10 to save 10%) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building Once Bitten (Novella) The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation I Think It's A Sign That The Pun Also Rises The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
play-circle icon
60 MIN
EP 466 - Publishing Wide But Shallow
MAR 19, 2026
EP 466 - Publishing Wide But Shallow
In this solo episode, Mark shares an article he posted on Substack earlier in March called "Publishing Wide But Shallow." Prior to the main content (the article), Mark shares a word about this episode's sponsor. This episode is sponsored by Toronto Indie Author Conference, taking place in Toronto, ON in April 2026. Links of Interest: Article: Nobody Has Read Your Books or Even Heard of You Article: Publishing Wide But Shallow Article: Stretching Before The Writing Run Manuscript Report (Mark's affiliate link - use MARK10 to save 10%) Buy Mark a Coffee Patreon for Stark Reflections Mark's YouTube channel ElevenLabs (AI Voice Generation - Affiliate link) Mark's Stark Reflections on Writing & Publishing Newsletter (Signup) An Author's Guide to Working With Bookstores and Libraries The Relaxed Author Buy eBook Direct Buy Audiobook Direct Publishing Pitfalls for Authors An Author's Guide to Working with Libraries & Bookstores Wide for the Win Mark's Canadian Werewolf Books This Time Around (Short Story) A Canadian Werewolf in New York Stowe Away (Novella) Fear and Longing in Los Angeles Fright Nights, Big City Lover's Moon Hex and the City Only Monsters in the Building Once Bitten (Novella) The Canadian Mounted: A Trivia Guide to Planes, Trains and Automobiles Yippee Ki-Yay Motherf*cker: A Trivia Guide to Die Hard Merry Christmas! Shitter Was Full!: A Trivia Guide to National Lampoon's Christmas Vacation I Think It's A Sign That The Pun Also Rises The introductory, end, and bumper music for this podcast ("Laser Groove") was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0
play-circle icon
31 MIN