<p>Welcome to YouTube Festival Spotlight, a three-part podcast series run in collaboration with Google giving you a behind-the-scenes look at the festival, spotlighting top brands on YouTube.</p><br><p>Over the course of the next three episodes, IAB UK's CMO James Chandler will be joined by some of the most senior marketers in the UK and members of the YouTube team to get into some of the most effective and innovative collaborations run on the platform.</p><br><p>In today’s episode, we’re diving deep into the beauty of best practice. Joining James in the studio to discuss how a YouTube-first summer campaign earned sizzling results for Boots is Peter Markey, Chief Marketing Officer of Boots, and Jacqui Owens, Director of Lifestyle at Google.</p><br><p>Watch the campaign here: https://youtu.be/VM6y09kSBRU?si=SfGWuQy38HHqF1Jr</p><br><p>You can also watch this episode in full on YouTube at: https://youtu.be/ikc9JK_f-TY?si=ww8QsMrcYqU815EW</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

The IAB UK Podcast

IAB UK

The Beauty of Best Practice, in partnership with Google

OCT 28, 202421 MIN
The IAB UK Podcast

The Beauty of Best Practice, in partnership with Google

OCT 28, 202421 MIN

Description

<p>Welcome to YouTube Festival Spotlight, a three-part podcast series run in collaboration with Google giving you a behind-the-scenes look at the festival, spotlighting top brands on YouTube.</p><br><p>Over the course of the next three episodes, IAB UK's CMO James Chandler will be joined by some of the most senior marketers in the UK and members of the YouTube team to get into some of the most effective and innovative collaborations run on the platform.</p><br><p>In today’s episode, we’re diving deep into the beauty of best practice. Joining James in the studio to discuss how a YouTube-first summer campaign earned sizzling results for Boots is Peter Markey, Chief Marketing Officer of Boots, and Jacqui Owens, Director of Lifestyle at Google.</p><br><p>Watch the campaign here: https://youtu.be/VM6y09kSBRU?si=SfGWuQy38HHqF1Jr</p><br><p>You can also watch this episode in full on YouTube at: https://youtu.be/ikc9JK_f-TY?si=ww8QsMrcYqU815EW</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>