The Product Boss with Jacqueline Snyder
The Product Boss with Jacqueline Snyder

The Product Boss with Jacqueline Snyder

Jacqueline Snyder

Overview
Episodes

Details

The Product Boss is real business education for people who make and sell physical products. If you’re working way too hard for the sales you’re getting, you’re in the right place. This show is about building a focused, profitable product business that gets seen and sells consistently, without sacrificing your life to it. Hosted by Jacqueline Snyder, founder of The Product Boss and one of the country’s most sought-after product experts (featured in Inc., Forbes, NBC News, Yahoo Finance, and more), each episode delivers clear strategy you can actually use. You’ll hear workshop-style teaching and behind-the-scenes advising conversations that help you make better decisions, faster. Whether you sell on your website, at markets, wholesale (including Faire), in boutiques, or through platforms like Shopify, Etsy, and Amazon, the strategy here works across channels. We talk best sellers and what you’re known for, pricing for profit, visibility beyond social media, conversion, inventory planning, seasonal strategy, and the systems that stop you from doing everything yourself. You’ll also get Mirror Method and mindset episodes, because your business will always reveal what needs to grow next: confidence, consistency, boundaries, leadership, and the courage to be seen. Guests have included Jenna Kutcher, Jamie Kern Lima, Jasmine Star, David Meltzer, Suzi Weiss-Fischmann (OPI), Mike Michalowicz (Profit First), Joy Cho, Jaclyn Johnson, Kelly Roach, and more. New episodes drop weekly on Thursdays.

Recent Episodes

755. The Real Secret to Growing Through Wholesale in Today’s Market with Rebecca Gale
MAY 14, 2026
755. The Real Secret to Growing Through Wholesale in Today’s Market with Rebecca Gale
What actually makes a retailer want to carry your product? In this episode, I sit down with Rebecca Gale, founder of Gale Studio, to talk about what it really takes to build a wholesale-ready brand that customers and buyers genuinely connect with, and why wholesale is about far more than simply getting products into stores. Rebecca shares how her experience working with luxury brands like David Yurman, Patek Philippe, and Piaget shaped the way she approaches branding, customer experience, storytelling, and wholesale relationships today. Get ready to position your brand in a way that elevates everyone involved.In This Episode, You’ll Learn:00:00 Why products alone are not enough to build a successful brand.09:00 Lessons from heritage brands like David Yurman and Patek Philippe.19:00 How customer behavior influences pricing, branding, and product decisions.22:45 How regional buyer preferences influence successful product collections.28:45 Why experiential retail is the future of product-based businesses.35:45 What should founders fix before scaling through wholesale?39:30 Is social media really the best way to grow a product business?48:00 How wholesale partnerships help legitimize your brand.54:15 Why entrepreneurs shouldn’t build businesses alone.01:00:15 What it really takes to grow a product-based business today.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comGale Studio on IG: @shopgalestudiohttps://www.shopgalestudio.com/
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68 MIN
753. From Handmade to 8 Figures: How to Scale Without Losing Yourself with Ann Williams
APR 30, 2026
753. From Handmade to 8 Figures: How to Scale Without Losing Yourself with Ann Williams
What happens when your "garage-born" creative outlet becomes an 8-figure empire, and then life suddenly asks you to slow down? In this episode, I’m joined by Ann Williams, founder of Yearly Co. and a long-time Product Boss success story. We talk about the radical shifts required to step out of the "maker" role, the power of saying no to the wrong opportunities, and what it truly looks like to build a business that supports your life instead of consuming it. Ann also shares how her breast cancer diagnosis at 37 reshaped her leadership and redefined success in a way no business strategy ever could. Get ready to rethink how you grow, lead, and let go.In This Episode, You’ll Learn:00:00 Why scaling isn’t just about more sales.03:00 How Ann turned a simple family tradition into a high-revenue product model.08:45 What rapid growth really looks like behind the scenes.11:00 Why underpricing will always catch up with you.13:30 The identity shift required to grow beyond the maker stage.15:00 What happens when you don’t delegate?20:00 Lessons learned from a Stage 1 diagnosis at age 37.27:30 What it really takes to shift your perspective and ambition.30:45 Why your business won’t fall apart if you take time off.34:45 How to navigate rising costs without panicking.39:15 What to do when your business model needs to shift.45:15 Why 80% of your revenue comes from 20% of your products.48:30 What your business actually needs from you right now.53:15 How to hire and build the right team.01:00:15 How to handle hard leadership decisions.Resources + LinksShop Ann Williams’ brand, Yearly Co HERE!Ready to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comAnn Williams on IG: @annbrennanwilliamsYearly Company: @yearlycompany
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69 MIN
752. The Cost of Being the Strong One: Why Doing It All Is Hurting Your Product Business
APR 23, 2026
752. The Cost of Being the Strong One: Why Doing It All Is Hurting Your Product Business
What if the very thing you’re praised for is the thing holding you back? In this episode, I talk about the cost of being “the strong one” the one everyone relies on, the one who handles everything, the one who never asks for help. While it might look admirable on the outside, constantly carrying it all drains your health, your energy, your relationships, and even your ability to grow your business. Tune in to learn how this pattern shows up in your life and business, and how to start receiving support so you can scale your business without sacrificing yourself.In This Episode, You’ll Learn:00:00 The pattern high-achieving women fall into without realizing it.05:00 How ignoring your body becomes a dangerous habit.08:15 A wake-up call about not asking for help.10:00 The physical toll of always putting yourself last.12:45 Why being needed is not the same as being supported.15:30 The identity trap of being “the one who handles everything.”17:00 What’s the difference between real strength and self-abandonment?19:45 What does real support actually look like in life and business?22:00 Ways to start asking for help today.24:45 The question you need to ask yourself to stop the cycle.Resources + LinksReady to stop guessing and follow a proven system? Book your strategy call HERE!Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.com
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26 MIN