The Product Boss Podcast
Jacqueline Snyder
Recent Episodes
Welcome back, product bosses! We have another inspiring coaching session with Sarah, the owner of Sparkyframes Stitchery, who creates and sells hand-embroidered pieces and kits. If you’re a product-based business owner who is ready to turn your creative hobby into a thriving and profitable product-based business, then this episode is for you!
Right now, Sarah is seeing her products mostly sell at local markets and workshops, but has yet to really make sales or a profit in her business. Now Sarah is ready to turn her creative hobby into a profitable business, but she isn’t quite sure of how to do that.
Together, we dig into why sometimes you need to reposition to be successful, the power of going deep, not wide and how diversifying your sales channels can create a simpler path to meeting your revenue goals and building the business of your dreams.
Tune in as we figure out how to take Sarah’s creative hobby to thriving and profitable product-based business and learn how you can apply these steps to your product business as well!
Resources:
- Learn more about Sarah’s products at Sparkyframes Stitchery
- Follow Sarah’s business journey on Instagram
- What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
- Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free!
- Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Hubspot's Breeze
Visit hubspot.com/marketers to learn more!
My First Million Podcast
Listen to My First Million wherever you get your podcasts.
Welcome back to another episode, product bosses! Today I’m tackling a topic that might ruffle some feathers, but is absolutely going to be a game-changer in your product-based business. If you feel like you’re being pulled in a million directions, but nothing is actually moving forward with all of the effort you’re putting in, know that I have been there and that this episode is for you.
In this episode, I’m diving into one of the biggest obstacles holding you back from getting the results you’re actually looking for, which is the “hustle mentality.” That’s right because the truth is, hustling alone is not a strategy, in fact, it’s a recipe for burnout and for hitting a wall. So if you’re stuck in hustling mode, know you aren’t alone and it’s not your fault, and also that there is a way out!
Tune in as I share with you more about the “hustle mentality” and the three key secrets you need to know to be able to make the shift from hustle to flow so that you can work smarter not harder. Plus I share more info about how The Product Boss Academy, my new membership, can help guide you through this exact transformation from hustle to flow!
Resources:
- What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
- Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free!
- Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Hubspot's Breeze
Visit hubspot.com/marketers to learn more!
My First Million Podcast
Listen to My First Million wherever you get your podcasts.
Welcome back, product bosses! We have another exciting coaching session with Beth, the founder of Tiny Spicy Kitchen, who creates allergy-friendly food mixes for health-conscious home cooks. If you’re a product-based business, especially a food business, and you feel like a hot mess or like you’re struggling to know where to focus to grow and make more sales, then this episode is for you!
Right now, Beth is seeing her products sell well in-person, but isn’t really seeing any online sales and with her full time job of being a teacher, in August, she had to start cutting back on the number of markets she attended. Now Beth really wants to make her business work, but she’s feeling like a bit of a hot mess and like she isn’t sure where to focus to grow and continue making sales.
Together, we dive into refining her brand positioning, defining her target audience, connecting with the right audience to build loyalty, and ways she can make the most of the holiday season by leaning into what’s already working for her so she can hit her sales goal.
Tune in as we figure out how to turn Beth’s feelings of “hot mess” into actionable steps she can take to reach the goals she has set for herself and learn how you can apply this method to your product business as well!
Resources:
- Learn more about Beth’s products at Tiny Spicy Kitchen
- Follow Beth’s business journey on Instagram here.
- If you’re ready to go from feeling overwhelmed to empowered or you’re looking to grow your business with confidence and without overwhelm, I’m so excited to share this brand new offer with you! To learn more about The Product Boss Academy, click here.
- Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
My First Million Podcast
Listen to My First Million wherever you get your podcasts.
Hubspot's Breeze
Visit hubspot.com/marketers to learn more!
Welcome back to another episode, product bosses! Today I’m diving into the 3 biggest roadblocks I see product-based business owners facing that are holding them back from their next level of growth. If you’re feeling stuck or frustrated or like you’ve been working harder than ever before, but you’re not seeing the results you want, know that you are not alone!
In this episode, I’m sharing the three biggest roadblocks I see product-based business owners face, which include: a lack of clear product or brand identity, lack of systems or operational structure, and a lack of solid marketing and business foundations. I dig deeper into each roadblock and the importance of it, along with ways you can overcome them in your product-based business.
So tune in as I share with you how to break through the roadblocks and concrete walls that are keeping you from growing your product-based business the way you want to! Plus if you’re struggling with anything I discuss in this episode, then don’t miss out on joining the waitlist so you’re one of the first to know about my game-changing solution for you!
Resources:
- If you’re ready to grow your business with confidence and without feeling all the overwhelm, I’m so excited to share this brand new offer with you TOMORROW! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.
- Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Hubspot's Breeze
Visit hubspot.com/marketers to learn more!
My First Million Podcast
Listen to My First Million wherever you get your podcasts.
Welcome back, product bosses! We have another unique coaching session with Sandra, the founder of Cattitude Crafts, who makes and sells beautiful handmade faux floral decor and centerpieces out of silk. If you're just starting your business or you’ve been in business for years, but your products aren’t making the sales you want to, then this episode is for you!
Sandra is feeling a lot of overwhelm in her business, and while she’s been in business for 3 years, she’s still not where she wants to be. Sandra believes a tailored marketing plan is the solution to her problem, but there might actually be something else holding her back.
Together, we discuss overcoming imposter syndrome and overwhelm to still be productive, why you need to become known for something and what role your “why” plays, and how to make small, but quick marketing pivots to make the most of this holiday season!
Tune in as we figure out the “why” behind Sandra’s products and business so she can start making more sales and learn how you can apply this to your business as well, because if you’re missing your “why” then you won’t ever be able to grow your product business!
Resources:
- Learn more about Sandra’s products at Cattitude Crafts
- Follow Sandra’s business journey on Instagram here
- If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new offer with you next week! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.
- Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this episode:
Hubspot's Breeze
Visit hubspot.com/marketers to learn more!
My First Million Podcast
Listen to My First Million wherever you get your podcasts.