The Product Boss Podcast
Jacqueline Snyder
Recent Episodes
Welcome back, product bosses! In today’s episode, I’m chatting with Asli, the innovative mind behind Boutique Butterlu and My Four Little Chicks, where she crafts unique personalized picture frames. Asli has experienced significant success on Etsy, but she's recently faced a decline in sales. Together, we tackle her pressing question: “How do I attract and serve my ideal customer to get more traffic and sales?”
In this episode, we dig into strategies for identifying and connecting with your ideal customers, the importance of using customer data to drive emotional connections, why you need to build a brand, not just sell your products, and how to niche down to specific product categories to improve positioning, especially on Etsy.
Tune in to discover the steps Asli can take to shift her focus to attract more traffic and increase sales while building a stronger, more recognizable brand, and walk away with actionable insights you can implement in your product business to do the same!
Resources:
- Learn more about Boutique Butterlu and My Four Little Chicks
- Follow Boutique Butterlu and My Four Little Chicks on Instagram
- If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
- If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this EP
- Grab your free trial of Shopify today by clicking here.
- Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.
Welcome to another episode, product bosses! Today, I’m diving deep into how you can successfully scale your product business to six figures and beyond, while reclaiming your time.
True or False: If you want to reach the six figure, multi-six figure or seven figure revenue mark in your business, you need to be doing more. The answer is false!! To reach that level, you actually need to refine what’s already working for you and then get better at doing those things instead of always coming up with new things or products to sell!
In this episode, I’m sharing strategies to help you successfully scale your business and reach that next revenue level. You’ll learn the surprising method I’ve seen successful entrepreneurs use to scale faster without doing more work, shifting your mindset so that you don’t stop yourself from growing a highly profitable business, and the strategy that million-dollar businesses use to grow their profits without sacrificing more of their time.
Tune in to learn actionable strategies and insights you can implement in your own product-based business to build a scalable, profitable business without sacrificing your time or well-being!
Resources:
- If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
- If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this EP
- Grab your free trial of Shopify today by clicking here.
- Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.
Welcome to another episode, Product Bosses! In today’s coaching session, I’m talking with Donna, the brilliant mind behind and owner of Static Blok, a product that eliminates static electricity. While Donna is already making multiple six figures, she’s ready to take her business to the next level, but isn’t sure what she needs to do to get there.
In this episode, you’ll hear how shifting your focus from production and fulfillment to strategy and systematization can unlock incredible growth and allow you to step into being the boss of your business. Plus you’ll learn why you need to audit your time right now and how that can actually help you free up your time so you can focus on the more important tasks in your business! Regardless of the current revenue level in your product business, tune in now to hear actionable strategies you can take and implement right now to reach that next level!
Don’t forget to grab your free Do, Delegate, Delete checklist by clicking here and happy auditing!
Resources:
- Learn more about Static Blok here
- Grab your FREE Do, Delegate, Delete checklist here.
- If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.
- If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Mentioned in this EP
- Grab your free trial of Shopify today by clicking here.
- Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.
Welcome back, product bosses! In today’s heartfelt and insightful episode, I’m sitting down with one of my dear friends and an overall incredible human being, Cathy Heller, who is a renowned teacher, podcaster, and author. Cathy and I chat about her newest book, “Abundant Ever After”, and Cathy’s journey from a stressful and unhappy childhood to discovering true abundance and inner peace. If you’re looking to understand how mindfulness and spiritual practices can lead to a more connected and abundant life, both personally and in your business, this episode is for you!
In this episode, Cathy shares her personal story of her challenging childhood which led her to some truly incredible experiences, including her transformative encounter with a rabbi who connected Jewish mysticism with mindfulness. We also dig into the law of reception, overcoming internal barriers, and the importance of integrating all aspects of oneself.
Plus we discuss practical daily mindfulness practices that you can incorporate into your life, such as 90-second sessions, to consciously choose thoughts and emotions. This episode is packed with insights on moving away from external dependencies, embracing vulnerability, and manifesting abundance through authenticity to live a more abundant and whole life!
To celebrate the release of Cathy’s newest book, “Abundant Ever After”, we are giving away 5 copies of it!! To enter, just head over to Apple podcasts, leave a review about The Product Boss podcast and then send a screenshot of your review to us at [email protected].
Resources:
- To celebrate the release of Cathy’s newest book, Abundant Ever After, we are giving away 5 copies of it!! To enter, just head over to Apple podcasts, leave a review about The Product Boss podcast and then send a screenshot of your review to us at [email protected]. Or you can grab your copy of Cathy Heller’s new book here!
- Follow Cathy Heller on Instagram here.
- Check out Cathy’s website here.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
- Ready to make selling your products online easier with our go to and number one website builder and ecommerce platforms for product-based business owners? Grab your free trial of Shopify today by clicking here.
- Looking for an inventory management software that supports you and the growth of your product-based business? Then look no further than CraftyBase, the inventory management, bookkeeping, and production software, built specifically for product bosses like yourself. Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss
Welcome back, product bosses! In today’s coaching session, I'm chatting with Natalie, the inspiring owner of Cookie Nookie, a family-run business offering homemade treats like cookies, Chex Mix, and Rice Krispie treats. While Natalie has successfully grown her followers and engagement, converting these into paying customers and sales has been a challenge. Sound familiar?
Natalie and her husband have seen significant growth in their online presence, but they're unsure why this isn't translating to sales. We explore why focusing on what sets your brand apart is crucial and how pivoting your social media strategy can attract the right customers. Learn why leaning into a "sexy yet fun" brand theme could position Cookie Nookie uniquely in the marketplace and resonate more with potential buyers.
Additionally, discover practical tips on how you can increase your average order value (your AOV) at in-person events which is the current main revenue channel for Cookie Nookie. By optimizing her booth with strategic pricing and bundling options, Natalie can boost her sales without needing to bring in even more customers.
Tune in and walk away with the strategies to turn your followers into loyal customers so you can take your business to the next level!
Resources:
- Learn more about Cookie Nookie’s delightful treats here!
- Follow Cookie Nookie on Instagram.
- What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.
- Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
- Ready to make selling your products online easier with our go to and number one website builder and ecommerce platforms for product-based business owners? Grab your free trial of Shopify today by clicking here.
- Looking for an inventory management software that supports you and the growth of your product-based business? Then look no further than CraftyBase, the inventory management, bookkeeping, and production software, built specifically for product bosses like yourself. Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss