The Product Boss Podcast

Welcome back Product Bosses! Do you struggle to find enough time to focus on your company? Michelle Moser, the founder of Sunshine & Saltwater, is ready to take her business to the next level but feels like she just doesn’t have the time between her full-time job and the growing list of products she sells. Her business, a coastal lifestyle brand that began as a t-shirt company has expanded into a scent focused business and in addition to apparel, she now offers gifts, bags, towels, and more.

In this coaching session, I help Michelle identify her top performing products to focus on rather than trying to expand her full product line. We also dive into wholesale strategy so she can put her energy into what is driving revenue and working well for her business.

This episode is full of tips to help build a business that works for you. Plus I’m gifting you my newest FREEBIE – two scripts to help you navigate your wholesale conversations. So if you’re like Michelle and looking to level up your business, join me in this week’s episode. 

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What if I told you that your handmade business has the potential to reach a million dollars in revenue? I know that might sound impossible, especially if you’re feeling maxed out just trying to keep up with orders. But here’s the thing—growth isn’t about working harder; it’s about working smarter. In this episode, I’m diving into what it really takes to scale a handmade business without burning out.

I’ve seen so many entrepreneurs hit a glass ceiling because they’re stuck in the mindset that they have to do everything themselves. But the businesses that truly grow are the ones that focus on scalability, smart pricing, and strategic sales channels. I’ll walk you through the shifts you need to make, from stepping into the role of CEO to ensuring your products are priced for profit.

If you’re ready to stop feeling overwhelmed and start thinking bigger, this episode is for you. I’ll share real-life examples of handmade businesses that have broken through that revenue ceiling and exactly how they did it. Because the truth is, anything is possible when you have the right mindset and take the right steps forward.

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After 10 years in business, Nicole, the owner of Masion Brocante (May-zohn Berh-cont), knows the ins and outs of her product line—but she also knows there’s always room for growth. In this coaching session, we dive into pricing strategies, improving margins, and the small but impactful shifts that can lead to big results. Together, we explore how increasing her average order value, expanding into wholesale, and refreshing her social media presence can help her build a more profitable and sustainable business.

One of the biggest takeaways from this conversation is that success isn’t about overhauling everything at once—it’s about making intentional changes. Whether it’s refining pricing to improve profitability, focusing on the right products for wholesale, or engaging followers in a more meaningful way, every small shift adds up. Nicole and I also discuss the importance of stepping back and evaluating what’s working (and what’s not) to make informed decisions for future growth.

If you’ve ever felt stuck or wondered whether you need a big change or just a small tweak, this episode is for you. Join us as we break down real, actionable strategies that can help you optimize your business, increase sales, and create a more sustainable path forward.

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Have you ever felt like you’re not enough? No matter how much you accomplish, that little voice of self-doubt still creeps in? I know that feeling all too well, and in this episode, I’m sharing my personal journey of self-discovery, the struggles I’ve faced, and the mindset shifts that have helped me move forward. Life is full of highs and lows, but I’ve learned that embracing both—the wins and the challenges—is what makes for a truly rich and meaningful life.

For so long, I let comparison steal my confidence. I’d look at others who seemed to have it all together and wonder if I was doing enough. But the truth is, no one has it all figured out. We’re all navigating our own journeys, and the only thing that truly matters is how we show up for ourselves. In this episode, I’m breaking down the mindset shifts that helped me: overcome self-doubt, stop waiting for the “perfect” moment, and take action despite fear.

If you’ve ever questioned whether you’re enough, this episode is for you. I’m sharing practical tools, affirmations, and personal reflections that have helped me build confidence, take action, and trust that I’m exactly where I need to be. Your future self is waiting—let’s take that first step together.

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If you've ever felt stuck in your business, unsure whether to pivot or push forward, this episode is for you. I chat with Kayleigh, the owner of Inspired to Enrich, to coach her through the challenges of scaling her business selling Story Coins. Like many entrepreneurs, Kayleigh is questioning whether she should refine her existing product or shift to an entirely new business idea. Together, we break down what it really takes to gain traction and build a profitable business.

One of the biggest challenges product-based business owners face is skipping ahead before truly understanding their market. In our conversation, I walk Kayleigh through the process of refining her product, identifying her ideal customer, and gathering proof of concept. Instead of making drastic changes, sometimes the key to success lies in simplifying and doubling down on what’s already working. Market research, customer validation, and clarity on the product’s benefits are the real game changers.

If you’re in a similar place—wondering if your product has real potential or if it’s time for a new direction—this episode will give you the clarity and confidence you need. Consistent sales don’t happen by accident. They come from knowing exactly who you serve and why they need your product. Tune in now and let’s get you on the path to sustainable growth!

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