Thriving Stylist Podcast
Thriving Stylist Podcast

Thriving Stylist Podcast

Britt Seva

Overview
Episodes

Details

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.

Recent Episodes

#437 - Private Beauty School Profits + Why Loans Are Being Defunded
MAY 11, 2026
#437 - Private Beauty School Profits + Why Loans Are Being Defunded
Have you ever looked at a viral post and felt like something was missing? This week, a social media campaign from a collection of private beauty schools has been making the rounds, warning that the industry is at risk of collapse due to federal loan defunding. On its face, it sounds terrifying, but once you peel back the layers, you realize the situation is much more complex than just "saving" the industry. I was asked about my opinion on the post and situation, so I wanted to do an investigative-style episode that digs into the financial mechanics of for-profit beauty schools and the reality of the July 2025 Big, Beautiful Bill. I'm breaking down why the shift in oversight to the Treasury Department is happening, the staggering default rates that are putting NACCAS accreditation at risk, why cosmetology has landed in the crosshairs of a new federal earnings test, and much more. If you've been confused by the buzz or worried about the future of beauty education, this episode is your clarity and context. Let's look at the data, address the fragility of the current model, and talk about how we can come together to build something better! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
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29 MIN
#436 - Paid Marketing Scams, Strategies and Budgets for Stylists and Salon Owners
MAY 4, 2026
#436 - Paid Marketing Scams, Strategies and Budgets for Stylists and Salon Owners
Are you ready to stop spending every waking hour on Instagram and finally just cut the check? There's a massive misunderstanding about what paid marketing actually is, and if you're not careful, you can easily fall for expensive scams and guaranteed leads that never turn into a booking. In this episode, we're exploring the luxury of trading money for time. I'm walking you through the predatory all-in-one marketing traps to avoid and why flashy SEO promises are often just golden handcuffs. I also break down the only three platforms delivering high-quality guests in 2026, including the exact spends you should be budgeting for. If you've been wondering if you've earned the privilege to stop the social media hustle, this episode is your guide to doing it right. Learn how to audit your funnel first so that when you invest, you're seeing a real return instead of just buying eyeballs for a broken system! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
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22 MIN
#435 - Low Demand and Empty Books Troubleshooting Guide
APR 27, 2026
#435 - Low Demand and Empty Books Troubleshooting Guide
Are your books feeling a little "gappier" than you'd like, or those new guest requests have started to slow down? If so, I want you to take a deep breath because I've got you covered! We aren't going to buy into the industry noise that "nobody is getting their hair done anymore", because the truth is, a huge portion of the industry is growing faster right now than I've ever seen before. In this episode, I'm walking you through a total business self-audit. I'm sharing exactly what I look for when I'm coaching one-on-one to help you find where you might be accidentally scaring guests away. From "shop talk" on your booking site that causes analysis paralysis, to the real impact of intimidating policies, we're looking at 11 specific friction points you can flip today to see a positive result in your demand within days. Stop guessing why the phone isn't ringing and start making the strategic tweaks that actually put more butts in your chair, and what I reveal today will help you do just that! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
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25 MIN
#434 - Salon Photoshoot Tips and Strategies
APR 20, 2026
#434 - Salon Photoshoot Tips and Strategies
Does your online presence actually match the level of talent you bring to the chair? For most stylists, there's a massive gap between their actual skill and the "DIY" brand they're showing the world, and that disconnect is costing you thousands in high-end bookings. That's going to change, as today, I show you why playing it safe with phone photos is acting as a ceiling on your income! I'm giving you the exact checklist to fill your marketing calendar for the next 6 months and the strategy to turn a single photoshoot into a "rising tide" for your entire team, and much more. Ready to stop blending in and start showing up as the authority you are? If so, hit play and let's get to work! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
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25 MIN
#433 - The Failed Payment Trend and How to Fix It
APR 13, 2026
#433 - The Failed Payment Trend and How to Fix It
Have you ever had a client sit through a three-hour service, love their hair, and then suddenly realize they "forgot" their wallet? It's uncomfortable, it's awkward, and without a system in place, it costs you hundreds in lost revenue and hours spent playing debt collector. In this episode, I'm breaking down the "Failed Payment Trend" I'm seeing across the industry right now. I'm sharing the exact strategy I gave my daughter when she faced her first non-paying guest, including the photo ID process that protects your business legally without making you look like the bad guy. We're talking about why leaning on old-school barriers like deposits and credit cards on file is actually killing your growth in 2026, and I'm giving you the scripts and the structure to handle these payment snags with total confidence…and zero friction moving forward! If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Join the waitlist now at www.thrivingstylist.com/wealthiestyearyet/. The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/. Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
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19 MIN