<p>Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes <a href="https://www.linkedin.com/in/sofia-colucci-8298621/" rel="noopener noreferrer" target="_blank">Sofia Colucci</a>, CMO of <a href="https://www.linkedin.com/company/molson-coors/" rel="noopener noreferrer" target="_blank">Molson Coor</a>s, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.</p><br><p>Here are the key talking points from the episode:</p><ul><li>Sofia's career journey and promotion to CMO</li><li>Transformation from beer company to beverage company</li><li>Building marketing capabilities and creative evaluation</li><li>Working with distributors and sales teams</li><li>Adapting to changing media landscape</li><li>Portfolio strategy and brand innovation</li><li>The MUSCLE framework for creative evaluation</li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Marketing Vanguard

Adweek

Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci

DEC 5, 202426 MIN
Marketing Vanguard

Balancing Data and Gut: Inside Molson Coors' Marketing Evolution with Sofia Colucci

DEC 5, 202426 MIN

Description

<p>Live from Brandweek 2024 in Phoenix, Arizona, the Marketing Vanguard podcast welcomes <a href="https://www.linkedin.com/in/sofia-colucci-8298621/" rel="noopener noreferrer" target="_blank">Sofia Colucci</a>, CMO of <a href="https://www.linkedin.com/company/molson-coors/" rel="noopener noreferrer" target="_blank">Molson Coor</a>s, for a masterclass in marketing leadership and innovation. In this compelling episode, Sofia reveals how she's revolutionizing marketing capabilities through the groundbreaking MUSCLE framework, transforming Molson Coors from a traditional beer company into a dynamic beverage powerhouse. Discover how this industry veteran balances data-driven decision-making with creative intuition while navigating complex distributor relationships and evolving consumer behaviors.</p><br><p>Here are the key talking points from the episode:</p><ul><li>Sofia's career journey and promotion to CMO</li><li>Transformation from beer company to beverage company</li><li>Building marketing capabilities and creative evaluation</li><li>Working with distributors and sales teams</li><li>Adapting to changing media landscape</li><li>Portfolio strategy and brand innovation</li><li>The MUSCLE framework for creative evaluation</li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>