<p><a href="https://www.linkedin.com/in/argerich/" rel="noopener noreferrer" target="_blank">Llibert Argerich</a>, Chief Marketing Officer at Thumbtack, joins this week’s episode of Marketing Vanguard to rewrite the narrative of the marketing function - from cost centre to profit driver. Tune in to explore ROI-driven strategies that marketers can and must use, why local market strategy outperforms national campaigns for fragmented industries, and how AI is transforming customer-to-pro matching at scale. Backed by rich experience, Llibert offers actionable frameworks for driving measurable growth without breaking the bank.</p><br><p>If you’re looking to do more with less and transform your marketing team into a business enabler, this conversation is for you.&nbsp;&nbsp;</p><br><p><strong>What You'll Learn:</strong></p><ul><li>How to reframe marketing budgets as profit drivers</li><li>Why it’s critical to shift from being a marketing practitioner to an enabler who removes barriers</li><li>The Local Market Strategy Framework for hyper-local industries - reducing risk while building brand equity responsibly</li><li>How to leverage AI for product-market fit as your primary marketing engine and fuel brand awareness</li><li>The discipline of constraint-driven innovation - protecting profitability while still investing in brand-building initiatives</li><li>How to build cross-functional credibility with CFOs and leadership, positioning marketing as a strategic partner, not a department seeking blank checks.</li></ul><p><br></p><p><strong>Unlocking the Creator Economy with Awin</strong></p><br><p>Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?</p><br><p>Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.</p><br><p>With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.</p><br><p>Here’s how brands can maximize their influencer marketing:</p><ul><li>Find the right creators – Access a diverse network of influencers, even in niche markets.</li><li>Track performance with full transparency – Measure impact from awareness to conversions in real time.</li><li>Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.</li><li>Blend influencer &amp; affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach</li></ul><p><br></p><p>Unlock the full potential of influencer marketing. <a href="http://awin.link/adweek" rel="noopener noreferrer" target="_blank">Visit awin.link/adweek </a>to start building high-impact partnerships today!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>