<p>Welcome to another special episode of the<a href="https://podcasts.apple.com/us/podcast/marketing-vanguard/id1336484262" rel="noopener noreferrer" target="_blank"> Marketing Vanguard</a> podcast. Today, Jenny speaks with <a href="https://www.linkedin.com/in/toddkaplan/" rel="noopener noreferrer" target="_blank">Todd Kaplan</a>, <a href="https://www.kraftheinzcompany.com/" rel="noopener noreferrer" target="_blank">Kraft Heinz's</a> CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.&nbsp;</p><br><p>Here are the key talking points from the episode:</p><ul><li>Todd Kaplan's Transition to Kraft Heinz</li><li>The Impact of Marketing on Business Growth</li><li>Mastering Calculated Risk-Taking</li><li>Balancing Creativity and Business Objectives</li><li>Challenges in the Current Marketing Landscape</li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Marketing Vanguard

Adweek

Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz

NOV 14, 202427 MIN
Marketing Vanguard

Navigating Brand Transformation with Todd Kaplan, CMO at Kraft Heinz

NOV 14, 202427 MIN

Description

<p>Welcome to another special episode of the<a href="https://podcasts.apple.com/us/podcast/marketing-vanguard/id1336484262" rel="noopener noreferrer" target="_blank"> Marketing Vanguard</a> podcast. Today, Jenny speaks with <a href="https://www.linkedin.com/in/toddkaplan/" rel="noopener noreferrer" target="_blank">Todd Kaplan</a>, <a href="https://www.kraftheinzcompany.com/" rel="noopener noreferrer" target="_blank">Kraft Heinz's</a> CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.&nbsp;</p><br><p>Here are the key talking points from the episode:</p><ul><li>Todd Kaplan's Transition to Kraft Heinz</li><li>The Impact of Marketing on Business Growth</li><li>Mastering Calculated Risk-Taking</li><li>Balancing Creativity and Business Objectives</li><li>Challenges in the Current Marketing Landscape</li></ul><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>