<p>Welcome to another special episode of the<a href="https://podcasts.apple.com/us/podcast/marketing-vanguard/id1336484262" rel="noopener noreferrer" target="_blank"> Marketing Vanguard</a> podcast. Today, Jenny speaks with <a href="https://www.linkedin.com/in/justinchoice/" rel="noopener noreferrer" target="_blank">Justin Choi</a>, Founder and CEO of <a href="https://www.nativo.com/" rel="noopener noreferrer" target="_blank">Nativo</a>, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement.</p><br><p>Here are the key talking points from the episode:</p><ul><li>Challenges in Measuring Content Marketing</li><li>Nativo's Mission</li><li>Justin Choi's Entrepreneurial Journey</li><li>Understanding Consumer Habits</li><li>Measuring Consideration Over Awareness</li><li>Justin’s Role as a Founder</li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Marketing Vanguard

Adweek

Simplifying Native Advertising Measurement with Justin Choi, Founder and CEO of Nativo

NOV 21, 202420 MIN
Marketing Vanguard

Simplifying Native Advertising Measurement with Justin Choi, Founder and CEO of Nativo

NOV 21, 202420 MIN

Description

<p>Welcome to another special episode of the<a href="https://podcasts.apple.com/us/podcast/marketing-vanguard/id1336484262" rel="noopener noreferrer" target="_blank"> Marketing Vanguard</a> podcast. Today, Jenny speaks with <a href="https://www.linkedin.com/in/justinchoice/" rel="noopener noreferrer" target="_blank">Justin Choi</a>, Founder and CEO of <a href="https://www.nativo.com/" rel="noopener noreferrer" target="_blank">Nativo</a>, on the sidelines of Brandweek 2024 in Phoenix, Arizona. They discuss the challenges of measuring content marketing effectiveness. Justin explains how Nativo simplifies the process by measuring "consideration" instead of just awareness or performance. He shares his entrepreneurial journey and how Nativo evolved into a platform that helps brands engage consumers through native advertising. He discusses the importance of understanding consumer behavior and how data insights can help marketers enhance their messaging and engagement.</p><br><p>Here are the key talking points from the episode:</p><ul><li>Challenges in Measuring Content Marketing</li><li>Nativo's Mission</li><li>Justin Choi's Entrepreneurial Journey</li><li>Understanding Consumer Habits</li><li>Measuring Consideration Over Awareness</li><li>Justin’s Role as a Founder</li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>